Why You Need Content Marketing If You Want Clicks, Sales, and a Following
You need it and you need it bad. Without it, you won’t get far. You’ll be punishing yourself by failing to follow through with it. If there’s one thing you invest your time and money in this year in digital marketing, make it content marketing. Here’s why.
More than 70 percent of consumers would rather learn about a company, brand, product, or service through an article rather than an ad. Content marketing is the act of writing and distributing high-quality blogs and articles that support your website. Under the right guidance, content marketing can help drive leads, conversions, SEO rankings, social media followers, subscribers to an email campaign, and more. Companies who use blogs regularly receive on average 55% more visitors to their website and 97% more backlinks.
These numbers aren’t the only areas that content marketing breeds success. There are roughly 600 million devices out there with some form of ad-blocking software installed. This means the advertisements you worked so hard to craft aren’t even being seen. With content marketing, you’re using articles to cut through this barrier to messaging. Articles aren’t ads and they aren’t sales. Articles in a campaign have some value to them that can keep on giving and giving for weeks, months, and sometimes even years.
Just because you’ve launched a content marketing campaign, let’s be clear in saying success isn’t guaranteed. Why content can fail is because it lacks the two necessities – a long-term commitment and high-quality content. The commitment is because the content isn’t going to up numbers overnight. It builds momentum over time. Thereby the payoff isn’t as instantaneous as other methods of advertising. Secondly, the content needs to be high quality, unique to your website, valuable to your customers, and be written well. Unfortunately, not every brand owner can deliver that.
So assuming you do all this right and launch a strong digital marketing campaign supporting it, what results will you see? For a more immediate pop in your numbers, the responsibility will fall on you to get the word out. If you have social media accounts set up, post the article link on these platforms. If you have an email marketing campaign ongoing, here’s another opportunity to advise your audience on what’s the latest on your website. Wherever is justified, an article link means more people will see it and get clicking.
Content isn’t going to immediately produce a spike in your analytics though. Therefore, it’s important to establish metrics to track. If you don’t know how to measure your success, how will you know whether content marketing’s working – you won’t. From big corporations to small businesses, content’s used every day to establish legitimacy, build connection, and foster growth. More brands need to see the value in content creation and publishing. Every day you don’t put effort in a digital marketing strategy based around content, you’re losing ground to your competitors.
Speak with the experts in content marketing, maximizing its reach via email and on social platforms like Twitter, Facebook, Instagram, YouTube, LinkedIn, Pinterest, reddit, and elsewhere. Unlimited Exposure are here to help. Do content right and see more clicks, revenues, and follows! Increase your investment in content and in time, you could easily see it paid off ten-fold. The importance is not in just doing content, but doing it well. Do it up with Unlimited Exposure.
