12 Trends in Video Marketing that are Shifting Budgets, Creating Engagement, and Delivering Results!

Video marketing trends show video only getting bigger, as Internet speeds get faster and consumers’ appetite for visual content continues to grow. The most important trends happening around video marketing seem pretty basic right now however they are worth knowing. In a decades’ time, platforms like Facebook, Instagram, Twitter, LinkedIn, Pinterest, Snapchat, and others may be entirely video-centric. Here’s what’s going on around video currently.

Affordable

Video is cheaper and more affordable than most people think. On a smartphone, one can produce a high-quality video that can be edited down into something meaningful to share.

Video email

Within the next decade, it’s likely video responses to customer service inquiries may be sent via email as the next generation of personalized digital marketing. Testing has already shown us this makes the customer feel more valued and is a more effective method of communication.

VR

Virtual reality is just beginning to roll out on Facebook, providing users a chance to create 3D avatars via Oculus headsets. VR’s marketing potential for video marketing is high, offering photo-realistic user universes for things like product demos although admittedly we aren’t quite there yet.

Customer contact

Producing video is currently time-consuming and can be expensive. In time, video’s likely to become more common as a customer contact method. Can you imagine communicate by video rather than email or phone – this might be our future.

Facebook Watch

Facebook Watch is growing in a big way, creating another pathway to video marketing ads. This VOD service offers original content that may be a way for brands to advertise ahead of Hollywood-quality TV series and films. Alternatively, another method of connecting to followers with video on Facebook is to use its Live Video feature.

Short-form

Especially on social media platforms like Facebook and Instagram, short videos of 60-90 seconds have high engagement for businesses. Long-from video doesn’t produce the same results, although on YouTube it’s the exact opposite with longer videos of evergreen content having the most value.

Live video

Live video is still growing on social media, with Twitter, Facebook, and Instagram each having different features relating to it. Live video is more intimate, very engagement-friendly, and may provide a deeper connection to audience who can participate with live text reactions.

No more script

Although you may want to prepare some basic bullet points for a live stream, live video, or ephemeral video production, the videos that really resonate are those that come with no script. A lot of them, as you’ll find, are based on the interaction between creator and the audience member.

Influencer marketing

YouTube has really cornered the market on video influencer marketing however other social media platforms are building out their own communities slowly but surely. In a few years’ time, there may be much more of a battle between social media brands in terms of retaining key influencers and providing an upward trajectory for new vloggers.

Video testimonials

Video testimonials are powerful word-of-mouth recommendations for a brand that legitimizes them, gives them authority and awareness, and is a hit particularly among local-based digital marketing. This is because would-be customers are more likely to watch a video than read paragraphs of text.

More YouTube

More adults watch YouTube than primetime television daily. By 2021, 80 percent of Internet content will be video. If you aren’t already building on a YouTube account for your brand, you may want to start.

No more corporate videos

Highly polished corporate videos aren’t in anymore. Consumers want authentic, honest, transparent videos. Live video breaks down this sort of constructed professionalism and offers honesty that speaks directly to the audience. Join us today!