14 Essentials in a Digital Marketing Campaign Crucial to Leads and Sales
Every business relies on its marketing. Healthy, strong digital marketing produces leads, turns this into sales, recruits and retains customers, and builds a long-term brand. For small businesses with limited resources however, prioritizing how you spend your time and effort on marketing’s key. Here are 14 digital marketing essentials that are crucial to keeping you in the game.
Powerful content
Content should have impact. Don’t waste anyone’s time. Write blogs, pages, and social media posts that have value. Include photos, videos, graphics, or animations when/if appropriate. The more powerful the story is, the more likely you can move a prospect to become a follower or customer.
Influencer marketing
Influencers have built-in audiences ready to consume their content. Partnering with relevant influencers gets your brand’s name out there, instantly making new fans.
Data
Go to your sales agents, customer service agents, and customer service logs. See what’s making your audience happy and what’s made them disappointed, if anything. Use this info in a campaign that’s solutions-focused.
User-generated video
User-generated video marketing is a great way to tap into an existing fan base, giving them the opportunity to participate in a contest while helping promote your brand through their channels.
SEO
Do not underestimate the power of showing up on Google’s first page for a search query relevant to your brand. Do your research and invest in a long-term SEO strategy. Your brand awareness literally will zing straight up.
Analytics
Every digital marketing campaign should have a way to assess whether it’s a success or failure. Measure ROI along the way. Identify metrics like response rates, click-throughs, website traffic, social media impressions, and more. Adjust your tactics accordingly, if you deem it necessary.
Consistency
In any messaging or brand representation, be consistent. Know who you are, what you do, and the goal. Present a professional image with logo, contact info, and other pertinent information. Consistency establishes authority and reliability.
Copywriting
Learn how to write excellent marketing messages, blogs, and website pages. If you can’t, hire copywriting professionals to do so. A powerfully worded, to-the-point blog can be much more effective at helping a brand than a generic digital advertisement.
Personalization
Personalize email marketing messages, social media messages, and any sort of customer communications according to where the customer is in their journey with your brand.
Multi-channel marketing
Take to social media sites like Instagram, Facebook, Twitter, and others. It must be easy for customers to find you. A multi-channel digital marketing campaign filters leads down through channels that all lead back to your bottom line.
Maximize audience reach
The more people who can see you, the more likely you will be to grab leads and sales. Once you know the audience you’re targeting, go to the platforms, and take the opportunities to reach a majority.
PPC
Pay per click advertising on Google is not something we generally recommend as it doesn’t produce any sort of long-term bump in sales or momentum however if you need a jump to get started, PPC is a strong way to drive traffic.
Email campaigns
Marketing’s job is to sell – sell you on an idea, a brand, or a product. Curate an email subscriber list, using it on a regular basis to drive website visits and nurture leads who may not have been ready to buy on their first exposure to you.
High quality visuals
Photos and videos should be of the highest quality. No one wants pixelated images populating their website. Visuals draw the eye in. They create interest where there may not have been before. Get creative. Even on a limited budget, there are plenty of photos and visuals out there which may line up with your brand that you can purpose on your site, social media, and emails. Join us today!