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Here’s How Anyone Can Use Facebook Marketing to Grow Your Followers, From the Experts

Here’s How Anyone Can Use Facebook Marketing to Grow Your Followers, From the Experts

The social media age we live in spins on the access of one platform above the rest – Facebook. Comprising of the widest array of demographics from all over the world, Facebook has virtually every audience you can think of waiting to be tapped into by willing brands and marketers. Interested in growing your Facebook followers? Shape your Facebook marketing campaign to achieve your goal with these exclusive tips.

Be personal

If you’re funny, quirky, passionate, or disruptive, be that way on Facebook. When you act like yourself, you’re taking on a voice unique to you. Although it may not appeal to everyone, your unique voice will resonate with a percentage of Facebook users.

Converse

If you want a social media marketing campaign that produces user engagement, engage yourself. Answer comments and questions. Answer DMs. Build relationships. Comment on other businesses’ posts. Be active in creating conversation on Facebook using your branded account.

Content that’s shareable

More than a community of people, Facebook’s a collection of shares. Each one more relevant, interesting, or fun than the one before it. The posts you make on Facebook should stimulate, encouraging shares without ever having to ask.

Don’t be afraid to repost

The most valued form of content is evergreen content marketing. This is content that doesn’t expire, which you can repost and still have it be relevant six weeks, six months, or a year from now. Choose a content that’s performed well in the past and repost occasionally. You may choose to update an article like this with new information, in preparation of sending it out.

Tagging other businesses

When appropriate, you may want to mention, promote, or link to another business. This can help gain you more exposure and establish authority by association. Do not tag just any business though. You must have a reason. You may also want to reach out beforehand and confirm it’s alright to link to them.

Switch up content type

Offer followers a variety of content. Only 20% of your posts should be promotional in nature. The rest should be social. Common content types for social media posts include native video, high quality images, live stream video, and text with links back to blogs, eBooks, or other forms of content marketing.

Use Facebook Insights

The single most important Facebook marketing tool you is Insights. They will show you all sorts of information about your audience, how they react to your posts, and how effective your messaging is. This is top of the line analytics you won’t want to ignore.

A/B testing

Start measuring the performance of what you post by doing some A/B testing. Produce near-identical versions of a post and see which performs best. This can tell you a lot about what you’re already doing right and where you may be going wrong.

Growing Facebook followers takes a lot of tiny steps but once you get the hang of it, you will be set up with the infrastructure you need to hit it out of the park. People don’t use Facebook to be sold to though so remember that the name of the game is engagement. If you can get a user engaged and caring about you, you’re well on your way to turning them into a follower. Join us today!