Writing Out Topic Clusters to Weaponize Your Digital Marketing with Top Notch Power

Topic clusters are a great way to uncover new headlines for blogs, help SEO, and new content marketing ideas. These clusters of keywords can be a catalyst to helping elevate your site to the top of search engine results pages. Although it can be a long journey to get there, starting in on topic clusters is another SEO strategy that can help your brand.

What are topic clusters?

Topic clusters are a collection of content pieces that live on your website and which have an overarching theme. Topic clusters work to provide insight on what your site is about and the content it features.

In addition to topic clusters, you have what is called pillar content which are pages and articles built from broad keywords with a high search volume. Topic clusters alternatively focus on small search volume keywords. This creates a hierarchy where blogs and content marketing builds around keywords pulled from topic clusters that can then be hyperlinked back to pillar content. Thereby, you get search traffic from highly focused keywords and phrases while helping your overall rankings for pillar content.

Presenting your website to Google

Content marketing designed like this lays the appearance for how your website’s going to be presented to search engines as well as to users. When a search engine bot sees your website, it is pillar content which will lets a corporation like Google know the value of your site, what the content is, and how to classify it.

Another bonus to having topic clusters is that you can build evergreen content. This is long-term content with ongoing value that builds and builds. This helps you rank with SEO. Also, you can update this content every six months or more frequently with new data, tips, more relevant examples, and more value. This continues to build value on value for your website.

Starting a topic cluster

Let’s say you’re about to start your first topic cluster. Go for the low-hanging fruit – that is, small volume keywords you know you can rank for quickly. This is a long-term strategy that has to rely on building momentum. This is how you do that, slowly nudging your site higher and higher.

Let’s say you’ve achieved a pretty good job search engine ranking for small volume keywords. Now you can move your content marketing strategy to the next phase. Build out your topic clusters with more keywords, including some with a larger search volume. If you start small and rank on those small volume keywords, a brand can generate the momentum and authority in the eyes of search engines like Google needed to get them in an excellent place to rank for more competitive keywords.

Interlinking

Within and outside of a topic cluster, be sure to pursue internal linking across your site interconnecting it in an SEO-friendly way. Internal linking helps search engines understand the relationship between pages, their perceived value, and relevance. Ideally, interlinking content should focus under a topic cluster umbrella. This will only support your site structure, SEO, and ranking on these keywords.

Topic clusters are powerful from a strategic standpoint, yes, but they’re also fun. You can come up with all sorts of content ideas from them and they can help provide a focused direction for sites reliant on ranking high on SEO. Contact us now for more details!