6 Brands Using Humor in Social Media Marketing to Connect to their User Base
When a brand stops taking itself so seriously and starts to have a little fun with their perceived image or rebels against what’s expected of them, it can really resonate with a user base. On Facebook, Twitter, and Instagram, brands do this all the time, toying with their corporate voice and showing some personality.
Humor can be a tricky thing though. Some brands try and fail at it with unfunny, offensive posts. Those that get it right however do so because they know their audience and can successfully deliver something that’s funny, quirky, or cute rather than simply being weird or inauthentic. Here are some of the best brands who do funny in social media marketing.
Charmin
Charmin launched a recent campaign under the hashtag #tweetfromtheseat which brought together bathroom humor pins, some pop-culture referencing, and capitalizing on humor to promote branding. For some brands, a similar campaign can be a risk but for products appropriate to the humor, it’s hard not to laugh at hashtags like this that seem so obvious.
Old Spice
Old Spice is well known for its viral commercials, already establishing the brand for having a funny voice. Since the whole brand is the prevention of male body odor, one can only imagine the laughs a brand can have with it. A more over-the-top use of humor on social media by the brand was when Old Spice tweeted Taco Bell about their fire sauce, claiming it was false advertising because it didn’t contain real fire. The Twitter exchanged that followed was entertaining and attracted attention. A true win-win.
Oreo
Oreo has been very quick on the draw with their social posts, capitalizing on in-the-moment happenings. The result is more attention given on to them. For football fans, they remember the power outage during the Super Bowl in 2013. It only took Oreo less than 15 minutes to post an image of a single Oreo in a shadowy backdrop under the caption ‘You Can Still Dunk in the Dark.’ The meme was re-posted more than 10,000 times in the first hour. Though not all brands can be quick, timely humor grabs likes and shares better than anything.
Moosejaw
Moosejaw claims to be ‘the most fun outdoor reilater on the plant.’ Its social media posts on Twitter, Instagram, and elsewhere regularly drop one-liners sometimes completely unrelated to business. This works well for Moosejaw, keeping them anything but boring. That said, most should be careful about how disconnected one’s jokes on social media marketing are. Connection to branding is important.
Taco Bell
Taco Bell regularly sets up one-liners, clever meme-esque photos, and delivers strong, funny comebacks that make people smile. The way they use humor really brings out the humanity behind the brand. Taco Bell has one unique brand personality and to fans of the fast food joint, social posts right in line with their audience’s sense of humor.
Denny’s
Another fast food restaurant working wonders with humor on social channels is Denny’s. The accounts ranging from Twitter to Instagram regularly feature puns, borderline nonsensical, and bizarre posts about pancakes, syrup, and breakfast-friendly memes. Denny’s ongoing feed of jokes and never-boring laughs is what’s continued to bring the brand to the attention of millennials, Generation Z, and appreciators of one-liners.
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