Location-Based Smartphone Digital Marketing Campaigns to Win You Instant Sales

Location-based smartphone marketing is winning brands big sales. Digital marketing focuses so much on what goes on behind a computer that sometimes we forget the majority of people will be coming to a website through their smartphone. Here are 5 top mobile digital marketing strategies that have won big based solely off intelligence in design, perfection in execution, and targeting audience by location.

Mazda

Mazda launched a clever campaign that saw a video of a car crashing into one’s smartphone screen, then showing the visual of a cracked screen. The ad was to discourage customers from distracted driving. It was to the point, direct, and honest. The video itself demonstrates how powerful a visual is, perhaps more so than any content marketing can be. Mazda’s campaign shows a timely and impactful message done right in mobile form.

Dr. Who

BBC’s Dr. Who show came up with a mobile smartphone campaign that put the Dr. Who character as a side kick on a set of high-profile websites. Targeting teens and young adults, this type of influencer led marketing and essentially sponsorships resulted in an ultimately award-winning campaign. This campaign acted as a supplement to what a user was reading or consuming. Creative campaigns like this aren’t necessarily possible for every brand but when you’re fortunate enough to have the budget to experiment, this was a smart way to go.

Gordon’s Gin

Gordon’s Gin used location tagging to advise delayed train passengers that they could enjoy a Gordon’s Gin. Pre-qualified adults were sent an MMS whenever a train was delayed. This saw 155,000 messages sent which resulted in more than 32,000 purchases. If you have a brick and mortar, and are interested in mobile marketing for smartphones, using location to capitalize on audience that’s already physically in close proximity is the right route.

Cheapflights

Cheapflights launched the world’s first ever emoji search engine, mapping emojis for over 40 destinations worldwide. For example, a koala was given to Sydney, Australia, and a shamrock for Ireland. This was coupled with some social media marketing on Facebook to do a holiday bot search, offering live weather search, currency converter, and other tools to travelers through Cheapflights. This campaign kept customers coming back to the brand for the entirety of their journey. Instead of advertising product or services, they gave value – a lesson well worth learning.

Justice League

Justice League, like any Hollywood blockbuster, used multi-channel marketing in a big way. Through mobile clients like AT&T, sponsored previews were given with behind-the-scenes looks, Facebook skins were distributed, a free mobile app called Justice League VR allowed users to play their favourite superhero, and more. Although you may not have the same size budget to play with, smaller brands can still find value in launching a mobile app, incorporating VR, and partnering with influencers on social media.

Location-based smartphone campaigns, mobile marketing, and integrated social media marketing’s an approach every brand with a physical location should be taking. Even without, there are opportunities to appeal to people when they are most likely to buy. Through tracking location, one can send qualified leads messaging that pulls them closer to making you a sale. Digital marketing is all about cultivating leads and nurturing them until they’re ready to buy. Through advanced campaigns like the ones overseen by Unlimited Exposure, you can turn those leads into concrete sales and conversions.