7 Must-Know Info Points to Start Your Instagram and Facebook Marketing Campaign With

So many social media platforms and strategies, so little time and money. Where to focus your energy relies on knowing where the best return is. Instagram and Facebook are the world’s two biggest social platforms, almost with equal audience in size though key differences in demographics, marketing method, and return. Here are a few points to hang onto when creating and crafting a cohesive social media marketing plan for Instagram, Facebook, and other platforms.

Emotions

Sharing on social media is all about tapping into people’s emotions. It makes it matter. Connect emotionally with a user and they’ll remember you. The emotion can be whatever you need it to be, whether that’s enjoyment, sadness, anger, happiness, or otherwise. The important thing is soliciting a response from the user so that they make that connection. The most successful social media marketing campaigns drip with emotion off every word.

Buyer personas

You may not be able to get completely in the head of a buyer/customer but with the right research, you can build a buyer persona. These describe your ideal buyer and you can tailor content accordingly. Identify key elements such as the type of work they do, interests, income, location, age, how they share content, their pain points, life goals, and things they like to do.

Ask questions

Use social media to do some market research. Ask questions. Help yourself understand your customers better by giving them a voice and listening to their comments or votes. It’s a free opportunity for you to learn and it lets a follower feel heard.

Using a clear CTA

Call to actions in line with brand messaging and tone should be given in every message. When a user knows what action you expect them to take, they’re more likely to comply with the desired result. It might be to share, like, subscribe, comment, or otherwise. Creating conversation can involve trial and error but once you know how and where to employ CTAs, you’ve solved an element of social media marketing that every successful brand before you has conquered.

Influencers

For millennials and younger generations, influencer marketing’s a major influence. Influencers advertise product to their followers. Many can move mountains in an eighth of a heartbeat, establishing new brands. They have personal connection with their audience and setting up a campaign through influencers can achieve a level of brand awareness that’s probably not otherwise possible. Instant results.

Demographics

Be it Facebook or Instagram marketing, both carry different audiences. Instagram tends to be younger, for example, while Facebook has accounts from people of every age, culture, and background. Before you commit to a social media platform, investigate if in fact your buyers actively participate in the conversation there.

New tools

Social media’s always advancing and expanding with new tools. Every year, something new introduces itself on Instagram or Facebook. Not to mention there are new hashtags every day you may be able to piggyback on. There’s also digital marketing automation tools which makes posting to multiple platforms, procuring photos, and monitoring the conversation around your brand so, so easy.

Social media’s a powerful tool. Key social points like these can really form the basis of a highly effective campaign. No digital marketing strategy in 2019 is complete without a social element. Tap into yours with Unlimited Exposure today.