Do You Want to be a Digital Marketing Copywriter – The Power of Captivating, Compelling Content

Anyone can write compelling content. As long as you can string a sentence together, even the most inexperienced can learn how to write and deliver high-value digital marketing writing or content marketing that cuts right to the point.

What is the best marketing writing? Stuff that inspires but which doesn’t go overboard, which contributes value and information on a product or service but which doesn’t sell it, and which articulates clearly what action the writer wants their reader to take. Here are some of the finer points on content marketing and blog writing every brand should know.

Be specific

If you’re speaking to every person in the population, your message won’t land to anyone. Be specific and make a decision on who you’re writing for. Don’t just say something like ‘women under 35 years of age’. Delve deeper into details of who you want to attract, such as ‘women under 35 years of age with at least one child and in an unhappy marriage, with a desire for something more’.

Your target audience is human

Build a profile of someone in your target audience, as you go into this detail. You should be able to answer questions such as what motivates them, what’s their deepest fear, what excuses or barriers could prevent them from taking action on your product or service, what are their ultimate life goals, where do they want to be five years from now, and more. The better you understand your target audience, the more likely the way you write digital marketing articles will connect to them.

Do you have your target audience right?

If you’re writing to the wrong people, good luck grabbing any attention. Ask yourself, is the offer you’re making perfect for the audience you’re writing for? However brilliant your copy is, if a product’s not applicable to a reader they’re not going to buy it. Identify who you are most likely to turn into paying customers with your writing. This isn’t cold-calling. This is targeted marketing. Look for prospects who are already 50% of the way to making a purchase and now use your content to get them the rest of the way there.

Language to use and language to avoid

There are phrases, ideas, and words that attract, and others which push people away. Avoid negative topics such as struggling to pay the bills, financial difficulties, or debt struggles. Avoid making promises that you may not be able to follow through on like ‘No risk!’, ‘Make $1,000 in 10 minutes!’, ‘Lose 10 pounds in 5 days guaranteed!’, or ‘Change your life this week!’ These come across as boring marketing 101. This is of the too-good-to-be-true category. Be honest with language, always.

Read

If you want to be a successful business owner, read as much as you can about your target audience. Look at autobiographies written by people you’re trying to appeal to. Read blogs, experiences, and shares on social media. The best way to improve your copywriting is to understand where your readers are coming from.

Copywriting, content marketing, and digital marketing in general isn’t easy but captivating, compelling content is greatly simplified when you understand how to appeal to your audience. Invest the time and effort, and if your aim is on, you will see results. Join us today!