How Established Businesses Can Move From Traditional Ads to High-Achieving Digital Marketing
Traditional offline advertising is old news and like old newspapers, they’re being done away with for what’s present in the digital field. Consumer attention has moved from offline to online. Established businesses with decades of success behind them are now having to make the move to digital platforms, social media, email marketing, and having thoroughly developed websites. For a lot of these business owners, they’re unfamiliar with the digital environment. If that’s you, allow us to help.
Digital is a positive, not a negative. You can reach more people in a single minute digitally with smart planning than you can in a month with traditional ads. The environment is rife with opportunities to advance sales, success, and growth.
If you’re not already set up in digital marketing, the most important thing to recognize is the consumer’s in charge. They have more power than they ever did offline and where they go, marketing’s lead. Empowered consumer trends mean marketing strategies are always moving. For example, social media wasn’t really a thing fifteen years ago. Yet today, social media marketing’s a huge channel on which businesses routinely make millions daily by connecting to users on Facebook, Instagram, Twitter, and similar platforms.
What a lot of business owners inexperienced with Internet marketing campaigns end up loving about it is you find out so much more about your customer. Advanced analytics programs can run on your website, social media accounts, and more. They can provide metrics that tell you about sales, customer behaviour, ad performance, and whether a marketing strategy is working or not. A business or campaign offline can’t track these details like analytics can. Using this information, you’ll spend more intelligently and lead better campaigns with a higher ROI!
Like what you may have done offline, one’s online digital advertising blends together a lot of elements. You are unlikely to find anyone method of marketing that will provide you all your sales. Instead, you’ll find you have to interconnect different strategies, such as building a website and writing blogs for said website. Then, you post and re-post links to these articles and your website routinely on schedule on social media marketing platforms. These same articles can be put into an email, sent out to subscribers you collect along the way. You may choose to use images, video, and creative non-traditional elements as well to promote your brand.
If you’re nervous about making the transition to digital, you’re not alone. We’re experienced, expert-level marketers with ongoing strategies across social media, email, app and website development, blogs and content development, and more. We’d love the opportunity to help another brand like yours transition from offline to online. Believe us when we say if there’s an audience there for your business, we will find it and you will see your numbers climb. Should you decide to continue with offline non-digital marketing, we can even help promote your ads digitally via social media accounts, email, and more.
Online marketing has become more successful than traditional marketing because business owners get to spend less while acquiring more leads, engage with the audience and learn about them in a way that was never possible before, and track ads and marketing campaigns in real-time. Learn the keys to digital marketing and how to succeed in a new space, with Unlimited Exposure. Join us today!
