If You Had $1 to Spend on Your Business Marketing, Why Many Would Spend It on Email
A marketing budget of only $1. Where would you put your money? Facebook paid ads to seem attractive, sure. Alternatively, you could put it towards a future purchase on analytics or automation software. Do you know what we would do with it? One of the highest returns on investments in digital marketing is email. If all you have is $1, put it there.
Creating your first email marketing plan
Email subscriber lists start small and then, they accumulate momentum. You don’t need a big list to get started. You also don’t need any fancy software to get going and see optimum results via email. All you need is a plan. For example, on your website, encourage readers of your blogs, visitors, and users to sign up for email updates. You may promise them a discount code or promotional free item to get them to opt-in. Once you have them, now’s your opportunity to impress.
Your subject line is what will get you your click
Once you start sending emails, it doesn’t count for much if no one is opening your messages. Subject lines are integral for this very purpose. You need something intriguing enough to get a subscriber to click and read. Pay special attention and write carefully. Creating subject lines, you can pull from all types of strategies, including building on curiosity, fear of missing out, humour, vanity, greed, pain points, and more.
High-value email copy that grabs attention
After you have your click, the battle’s not over. So now that they have the message open, it becomes a new job to get them to read what you’ve written. Every sentence should be written with the utmost importance. Writing good copy comes down to the ability to inform, be persuasive, touch on emotional triggers, and somehow do this all the while without sounding manipulative or sales-hungry. It’s a skill but it can be learned.
Measuring your results will show you everything
Launching a campaign, it’s important to measure the response. Is it performing to, above, or below expectations? On average, for every $1 spent on email marketing, companies see $38 in ROI. If you want to achieve these kinds of results, it takes skill, expertise, and execution. There are never any guarantees in digital marketing. You may see far lower ROI than 3,800% or you may overachieve even this number. What’s evident, despite the uncertainty, is the opportunity. Campaigns are using email to drive significant sales. Why can’t that be you?
Where would you spend your $1?
There are plenty of places to spend digital marketing money. Social media’s booming, video marketing is on the rise, influencer marketing boasts a similarly high ROI, and every company needs a website. There are trendier places to spend your $1 than email but in marketing, when every dollar counts, we need to go with what’s generating results. Email marketing continues to generate better ROI than social media, SEO, content marketing, video, and various other channels. The opportunity’s yours to take.
Unlimited Exposure are the experts in digital marketing. If you need help, we want to give it. Schedule a consultation with one of our top representatives and we’ll get you on the fast-track towards changing your success.
