416-477-0594

If You’re Building an International Digital Marketing Campaign, Here’s the Strategy to Use

If You’re Building an International Digital Marketing Campaign, Here’s the Strategy to Use

Are you wanting to market your brand to an international audience? Appealing to people from all backgrounds, cultures, and walks of life can be a seemingly insurmountable mountain few companies actually make the climb.

An international digital marketing campaign is the easiest method to advertise and market worldwide as anyone with an Internet connection has the ability to see, follow, share, and bookmark your brand. If you can achieve exposure, it then becomes up to you to gather leads and convert them into sales.

There’s no shortage of possible channels to exploit in digital marketing with social media, email, website development, blog writing, and even podcasts and video streaming. So many options that it can feel overwhelming knowing where to put your dollar.

If you’re working it internationally, first and foremost, set up a website. A high-quality website provides anyone anywhere the opportunity to connect with your brand, read about you, see products and services, and from your users, you can gather a lot of information in analytics software. See where users are coming from, what products or services are most popular, who is converting, who isn’t converting, and what digital marketing channels are working.

Once you have a website set up, from this you can connect fundamental social channels. Facebook, Instagram, Twitter, Pinterest, LinkedIn, and others are all in the running. Arguably the most effective way to reach the most amount of people is through a focus on building likes, followers, and shares. There are many advanced social media marketing strategies available to use for this, including some international focused, however, it varies territory to territory.

Another focal point where you can maximize your dollar is with search engine optimization. SEO determines where a website ranks on search engines like Google, Bing, and others. There are dozens of search engines used internationally. The better your SEO campaign is, the more reach you’ll have. Once you start gaining momentum, as long as you’re feeding it, this isn’t something that ever has to stop. You can generate big numbers in exposure through SEO if you structure correctly and continue feeding search engines quality, valuable content.

This leads us to our next point – content marketing. What are you going to promote on social media or use to motivate higher SEO rankings? You can’t do it without content. Blog articles, videos, or images optimized for platforms get your attention and helps to establish any brand’s authority, legitimacy, and leadership. If you are a new company, you’ve got to give people a reason to turn their heads and give you a look. Develop a release schedule of high-quality content, videos, and social posts – as/when appropriate – and see the outcome you receive.

There are other international digital marketing opportunities out there as well. Email marketing builds from a subscriber list and nurtures leads in a big way. Video marketing ads can show on YouTube, video sharing platforms, other sites’ blogs, games, mobile apps, and elsewhere. Hiring influencers can also connect you to an audience instantly although this aggressive tactic can at times be expensive. Ultimately, with whatever you choose, zero in on the 4 keys – website, social media, SEO, and content.

Are you ready to go international with digital marketing services tailored to what your business needs? Contact the experts at Unlimited Exposure today. A successful international marketing campaign is waiting with your name on it.