2019 Video Statistics that Show How We Watch, Why We Watch, and What
Are you looking to kick-off the winter digital marketing season with a video strategy? What’s trending in the landscape of video marketing and beyond should lead the way in how you structure such a campaign. Across YouTube, Facebook, and other video sharing or marketing platforms, there’s a lot of similarities between content. Here are some top statistics in video marketing worth remembering.
85% of Facebook users will watch videos with the sound turned off. For this reason, write captions and include them on your video. Find ways to get the message of a video across without having to use audio. Remember, a visual can speak a thousand words if you let it.
Email marketing click-through rate increases by 63% on average when video is included within the email. This rate may fall as video becomes more popular however in the current landscape, it is one of the most high-performance techniques to up that click-through.
The video marketing campaigns on social media that receive the most clicks and engagement come from Instagram. On average, videos on Instagram receive over 2 times as much engagement as other social media platforms produce.
82% of Internet traffic next year will come from video. This says a lot about where content marketing’s headed and why it’s going to become more important to move to text communications to visual.
Videos are shared on social media 1,200% more than images and text combined. Facebook, Instagram, Twitter, Snapchat, YouTube, and video marketing platforms are reaping big rewards as users come to consume and share video.
Although the optimal length for a digital marketing video shared on general social media platforms is 30 seconds of less, multiple studies have found the recommended length for YouTube videos is 5-7 minutes. This is believed to be because YouTube is a platform much more focused on long-form video storytelling where a user expects to find longer content.
The majority of videos are 60 seconds or shorter, showcasing the power of short-form video. Be direct, straightforward, and don’t waste time. Regardless of industry, this statistic is the same. If you need longer than a minute, you’re doing it wrong.
90% of consumers say product video helps them make a decision on purchasing. If you’re overseeing an eCommerce video marketing campaign, it’s a smart move to make an informational, advantage-focused video centering on product by product.
45% of users watch more than 1 hour of video on Facebook or YouTube weekly. This is expected to grow in size in the years to come. People are watching and searching for quality, entertaining, and informational video. If you give it to them, they will come.
Only 9% of small businesses in Canada have a YouTube account. As the biggest video sharing platform in the world, there’s a big gap here and a market untapped for small businesses and brands looking to move in. Adopt an approach, create an account, and launch a campaign. You may be surprised by what comes of it!
On average, 64% of consumers are more likely to buy a product after watching a video featuring it. As you’ll find, simply by producing videos sharing info and benefits of a given product, you’re increasingly the likelihood of sales and revenues.
