What You Need to Know About Influencer Marketing on Facebook – Tips, Tricks, and Strategies
Social media’s a competitive place for influencers. Every account is on rented space. Every influencer’s competing for attention, likes, shares, and engagement. If you’re unfamiliar with influencer marketing as a tool for your brand to succeed in social media marketing, this may be a technique to go beyond the limitations of organic algorithms and PPC, and get you the revenues you want.
Why influencers are important?
Influencers are a sort of hack around the uncertainty of organic digital marketing strategies like SEO. Influencer marketing works from stone cold statistics. Here are 3 facts any brand marketer should remember about using influencers.
Brands see a 37% higher retention rate when they receive a customer from a recommendation made to the customer from a trusted source.
77% of influencers are more likely to buy from a sponsor, which means a paid influencer could potentially one day become a natural brand supporter.
Word-of-mouth generates double the sales of paid advertising.
What is the best influencer for my brand?
There is no definite rule when it comes to which influencer is best for a brand. Something more appropriate to one industry may not be the same to the next. Ultimately, there are three types of influencers – micro-influencers which carry 1,000 to 100,000 followers, macro-influencers which carry 100,000 to 500,000 followers, and mega-influencers which have 500,000 to over 1 million followers. You don’t need a mega-influencer to succeed. Oftentimes a micro-influencer with a strong engagement level and one that’s relevant to your target audience is needed.
Will they reach your target audience?
In the lack of other criteria in choosing the right influencer in influencer marketing, choose one that will reach and delight your target audience. The more targeted and specific, the better. Regardless of the size of the following, an influencer should have an understanding of their industry, your industry, and followers. If an influencer isn’t valuable, sincere, or appealing to an audience, their message isn’t going to connect.
The right influencer for the social media platform
Every social media site will have popular influencers to pull from. Someone who is extremely popular on YouTube however may not pull the same numbers on Instagram. You want to review the numbers and know what you’re paying for and receiving.
What sort of message to give an influencer to promote
Social media’s always evolving. Like we said, it’s rented space. If you have an influencer advertising and sharing your marketing message, ensure it’s a message with a focused call-to-action. Ideally, it will be for people to download an app, visit a website, follow or subscribe, or to buy a product or service. You want an instant way to measure how successful an influencer marketing campaign is. A simple CTA is best recommended.
The best type of content
The best type of content marketing in 2019 is that which is candid, lively, storytelling-focused, urgent, and/or intriguing. This approach should be the same for using an influencer. If you make your message intriguing or urgent in some way, and have it be lively, you have your greatest chance of making an impact and getting those clicks a campaign is built around.
Evolve your digital marketing campaign. Make it exciting. Make it relevant. Use an influencer to instantly boost your numbers and use a digital marketing partner like Unlimited Exposure to maximize the momentum.