What Are the Top 10 Social Media Sites to Use in Your Digital Marketing for 2020 – see the list!
The love-hate of social media is what we thrive on, integral to the lives of millennials to seniors. Connecting us all to the ones we love no matter the distance, it’s that potential of connection which brings us together with it.
From a business standpoint, social media marketing campaigns have proven to be huge lead generators. Brands must divide their time, effort, and money strategically though. Some social channels simply aren’t going to work while others will show themselves to be optimal.
As an example, Facebook’s a very popular platform but even this channel can be a wrong investment for the right brand. Here’s the top social media platforms to watch for in 2020, in developing your campaign.
Questions to ask when building a social media marketing campaign
How old is your audience?
What genders are your average customers?
Where are your competitors generating the most engagement from on social media?
Is there a platform that’s more geared towards your industry than others?
What content will you be sharing on social media and which platform suits that type of content?
How does your brand fit on a given platform?
How do your products or services fit on a social media site?
Instagram is the fastest growing social platform
Instagram has hundreds of million monthly users, with a lot of young people, image-obsessed influencers, photographers, and celebrities. What Twitter once was in terms of being new and trendy, Instagram is that in 2020. Instagram Stories, live streaming, sharing photos and videos, fostering engagement, and getting those follows – this is what your Instagram marketing campaign should be all about. More than 35 percent of North Americans have an account. The percentage rises significantly among younger users. Looking for the perceivably self-driven, hyper-superficial nature of a lot of Instagram, there’s still a lot of incredible photos and digital marketing here.
Facebook is still the #1 social media site there is
Facebook has over 2 billion monthly users from all over the world and pulls from all demos. Facebook’s a great ‘general social media site’ that will help you get to mainstream audiences although there’s plenty of competition here. Every business with a social media marketing campaign should have a Facebook strategy set up. The platform’s always coming up with innovative, new features that are sure to please brands. Although it carries faults, family from all over the world go to Facebook to connect. It’s so popular that ‘Facebooking’ has become part of the lexicon in cultures around the world.
Do not forget YouTube with its video potential
YouTube isn’t often considered a social media site but it is. We create accounts, comment and share, and consume media. With almost as many monthly users as Facebook, YouTube’s continued to grow and grow. Love making videos marketing your brand? In addition to getting those on Facebook and Instagram, use YouTube social media marketing. Jump on top of it and you can embed the video on your own website, adding a further interactive component to content you publish.
Twitter’s still surviving and thriving in some circles
Twitter’s not the happening place it once was but it’s still the top social media site for politics, journalism, news, and trendy conversation. Using Twitter as a brand, you have to be consistent, direct, and ready to connect with others. A Twitter digital marketing component for brands interested in academics, politics, news, or entertainment has rewards worth exploring. So-called ‘experts’ have been calling for the death of Twitter for the past five years but it remains as a key platform. Twitter’s 280-character limit isn’t exactly conducive to reasoned debate but Twitter’s more or less unrivaled when it comes to access to journalism, celebrities, and sports star athletes.
Snapchat struggling for attention
Snapchat’s user base is very young. It has perhaps the youngest demographic of all the social media platforms. Boasting over 300 million users monthly, the ephemeral content-driven Snapchat’s private, is able to send photos and video call, and for brands targeting teens or millennials, can be a goldmine. Snapchat’s struggled to reinvent itself in recent years however users who once fell in love with it still have a soft spot in their heart for the ol’ Snapchat. A young person’s hangout, they’re ideal for brands wanting to share live content, time-sensitive content, and images and video marketing experts.
LinkedIn is a professional’s social dream
LinkedIn has everyone from CEOs to aspiring entrepreneurs and engaged, young professionals there. With hundreds of millions of monthly users, LinkedIn continues to rise as a social media platform and thrive in an era where a lot of sites burn bright before fading. LinkedIn content marketing and LinkedIn digital marketing strategies are helping entrepreneurs set up new businesses, new websites, and get attention for influential users. LinkedIn’s finally beginning to see its own potential as a marketing platform and continues to build out new features attracting attention from brands looking to connect to users.
Reddit is an online community of the engaged!
Reddit is another website that isn’t thought of as a social media network because its characteristics suit calling it a forum more than a social platform. Reddit has over 250 million monthly users, continues to be a massively popular site, is big, and appeals to wide demographics. Reddit’s biggest advantage is perhaps its’ ability to provide backlinks, engage new leads, find audience, and make headlines. Reddit’s a place users come to have a discussion, get advice, submit content, and influence what’s popular in the culture at any given moment. Literally every subject matter is covered somewhere on the site.
Pinterest is a photo-driven paradise
Second-tier social media platforms like Snapchat, Reddit, and Pinterest are gorgeous kaleidoscopes of digital marketing opportunities. Pinterest has hundreds of millions of users engaged in finding recipes, sharing beauty secrets and hairstyling approaches, looking at travel destinations, and sharing collages of photos. Collecting photos is the name of the game on Pinterest which makes the site a great place to share your own images and advertise products, services, initiatives, and branding. Though not as interactive as Instagram, there’s still something to Pinterest that keeps people coming back.
Tumblr is a multi-use platform with potential
Tumblr has just over 115 million active users and is an unusual social media site without a clear identity. In part, it’s a blog. In other parts, it’s photos, GIFs, and more. Encompassing various content types, Tumblr’s highly visual and stimulating which is why it continues to boast growth. Email publishing, mobile publishing, and other features also make it easy to share and direct content marketing campaigns on Tumblr and as a user, to build out your own pages. Supporting HTML editing, you can even customize the look and layout of your page to match a website, social network of your own design, or to provide an ideal platform to share blogs, photos, and videos.
Sina Weibo markets direct to Asian audiences
Sina Weibo may be the most surprising name to find on this list by most but it’s a key platform appealing to Chinese people and population living worldwide. It’s sort of like China’s version of Twitter and carries more than 400 million users worldwide. It’s one of the most popular social networks in the world, Sina Weibo is. Although the Chinese government heavily censors the platform, a lot of Chinese people continue to use it. If you are looking to appeal to a Chinese audience in part, Sina Weibo should be a necessary inclusion in your social media marketing planning.
TikTok is a trendy, underground platform in growth
TikTok receives an honourable mention on our list of top 10 social media to watch in 2020. One of the world’s most downloaded apps of 2018, TikTok has since gone on to bring in millions of users. Taking the place of what Vine used to be, TikTok’s a place for short-form video and video ephemeral content to thrive. For some brands, they may see TikTok as more advantageous than Instagram or Snapchat but make no mistake, it’s still developing. TikTok can be a key strategy going forward to pluck new followers from.
