What You Need to Know About How to Succeed in eCommerce Marketing in 2020!

No eCommerce brand gets to the top of Google, social media, and achieves their marketing goals without intelligence in strategy and a few key traits. This article will divulge key trends in eCommerce marketing in 2020 and how to succeed in this high-competition category. If your target for the next twelve months is to sell more and grow your brand, here are a few recommendations and sales strategies on how to do exactly that.

How important is an intuitive eCommerce website?

Before we delve into more advanced eCommerce marketing strategies, we’ve got to acknowledge the importance of having an intuitively designed website. Your navigation bar should include all products divided into categories. Integrate a search function that allows searching by keyword, which helps get a customer to a desired product in as little time as possible.

How do I write simple, detailed eCommerce product descriptions?

The simpler your eCommerce web design, the easier it will be for customers to shop and buy. Product descriptions shouldn’t waste time. State plainly what you’re offering. Use researched keywords to strengthen SEO. Include a list of all specifications. You want to give as much information as possible that would be relevant to a sale. You don’t want a customer to have questions and be on the fence about whether to buy or not.

What is structured markup language for eCommerce?

On the back end of anyone’s eCommerce SEO marketing campaign, structured markup language should be added in – aka ‘schema’. This markup will help to better identify what’s on page, keywords being used, and will help align your website to relevant search queries.

Does my eCommerce site have to be mobile responsive?

More eCommerce shoppers will come to your site in 2020 from a smartphone than they will a desktop computer. Your site needs to be equipped with a mobile responsive design and fast speeds. Mobile responsiveness is your eCommerce site’s ability to adapt to screen size. Thereby, no matter what device one views your content on, it’s always presented in the most attractive, sales-friendly way possible. Secondly, you want a site that doesn’t waste time and which loads quickly.

Is influencer marketing worth it for eCommerce?

Due to the opening of marketing channels like voice search optimization, video, and push notifications, influencer marketing isn’t as important as it once was to eCommerce. That said, influencers still hold a lot of power and potential, particularly at a micro-level. For new, unknown eCommerce brands, influencer marketing will instantly generate awareness, authority, and revenues. By connecting with influencers to promote your products and website, you become legitimized in the eyes of the customer. This helps you in closing the sale.

What eCommerce marketing strategy gets you the most conversions?

Different marketers will tell you different things, answering the question of what eCommerce strategy will provide the most conversions. Analyzing conversions, one of the best methods of communication to customers – and surprisingly one that is not used enough by growing companies – is SMS and push notifications. You have potentially hundreds of thousands of prospective customers on their smartphone at any given time. Tap into that! If they’ve registered for your email newsletter or for push notifications, sending time-sensitive promo codes can nab instant sales.

How can I make my eCommerce site more attractive to buyers?

If you really want to increase the chances of selling a product to a prospect, employ product reviews, testimonials, and user-generated content to back up the legitimacy of what you’re selling. Most eCommerce brands already know this but under every product, there should be opportunity for buyers to leave a review. This lets other buyers know whether a product is worth investing in or not. If you sell low quality items, you’re going to have a lot of problems. If you sell high quality products, you have nothing to worry about.

Should I create a YouTube channel for my eCommerce brand?

Customers are coming to your eCommerce brand with questions and a level of uncertainty regarding whether they’re going to buy from you or not. It’s your job to convert them. A series of YouTube videos that answers those questions, and demonstrates how a product looks and functions, is a strong digital marketing strategy. Host these videos on YouTube but they can be embedded onto your website as well as shared on social media sites. Do not underestimate the importance of video in how to maximize the success of an eCommerce brand.

What social media platform is best for eCommerce?

All social media platforms – Facebook, Twitter, Instagram, Pinterest, etc. – have value in eCommerce. Make it easy to share products on social sites by incorporating share and social buttons on every product page. You will find, in the long run, this helps to promote products without any effort on your part. If a customer sees something appealing to them or interesting, they’ll want to share it. This creates conversation around your brand and increases exposure, tapping into a micro-influencer in your customer. Use every available, reasonable social media marketing opportunity available to you.

How can I incentivize customers to sign up for email marketing?

Major eCommerce brands send out thousands of emails every day. Email’s highly popular in shopping online and a great way to get email subscriptions comes through incentives like coupons, free trials, or freebies. After you have their email registered, you can send timed personalized emails throughout the course of the year. Be careful in the tone you use, what the subject line is, and in using any sort of clickbait-esque strategies. The higher the quality in email design and content, the more likely that CTR is going to shoot through the roof!

What sort of impact does voice search have on eCommerce?

Voice search is the biggest trend in eCommerce marketing in 2020, as more consumers use technologies like this to make shopping online even easier. For eCommerce sites, this is an excellent opportunity to utilize long-tail keywords and incorporate voice-friendly questions consumers may be asking their devices in search of products like yours.

Will blogs help me sell more product on eCommerce sites?

Blogs and content marketing are cost-effective in eCommerce marketing, helping you boost domain authority, helping you rank on specific keywords, and giving you something to share across channels like social media, email, and elsewhere. Blogs and content help eCommerce companies sell more. As long as you’re targeting the right audience, using the right keywords, and sticking with a regular posting schedule, any website can build a loyal following simply by publishing content.

Do I need to have images with my product descriptions?

Images are key to communicating the value of a product, in addition to helping you rank SEO-wise. Products should have multiple images showing their dimensions and pertinent features. Product images should also carry alt-text that allows them to be identified by search engine crawlers. Even with crafty, well-written product descriptions and an easy-to-use website, your likelihood at a conversion is diminished without high quality images that allow a prospect to see exactly what they’re buying.

What are Google Shopping ads?

Want to improve see your best eCommerce sales yet – register for Google Shopping. When you search for a product on Google, the first thing that comes up are Google Shopping advertisements. Click on an item and you get re-directed to the seller’s website. Upon joining Google Shopping, some brands have seen their conversion rates and CTRs increase by 200 percent or more! This is the ultimate sales funnel, costing you nothing. You’ll only see upticks in clicks.

2020 has the potential to be a big year for eCommerce brands in all categories. Remember, you’re only as good as your next year. Make this ‘your next year’. It’s only January. Connect with Unlimited Exposure today and get your brand set up to maximize every sales-generating opportunity. The possibilities are endless and the results can be astounding!