Who Do You Need to Create the Ultimate Digital Marketing Team For Your Business

A digital marketing team. Do you have one – if not, you may want to make change that. Marketing’s exploding right now. It’s getting businesses clicks, sales, likes, shares, attention, rewards, returns, and money. Who doesn’t want these things – if you’re not in business to be successful, you won’t be. It doesn’t get more cut-and-dry than that.

What a digital marketing team gets you is expertise, power, and the ability to achieve your objective. Whatever it may be, the objective’s achievable when you put in place the players needed. If you know your objective, the next step is getting your team. Your digital marketing team can be a single person – if they have all the right skills – or it can be two, three, or a half-dozen, or more.

There’s a hub of activity happening around digital marketing right now. Marketing gets results while at the same time being a very confusion assemblage of literally thousands of potential channels. To make it easy for start-ups, entrepreneurs, small businesses, and corporations, this is your list of the players you need to take your brand to where you want it to go. At the heart of your marketing, these are some of the basic positions you want covered.

What is a web designer in digital marketing?

First things first, you need a web designer to design your website so that it communicates your message clearly, reflects current trends, and is user-friendly in every way imaginable. A web designer should have extensive knowledge of what digital marketing is and how to create a website that maximizes the impact of digital marketing. There are many, many web designers advertising on the market today – they aren’t all equal. Find one who knows and understands your business, and who has a keen awareness of your digital marketing strategy going forward.

What is a content marketing specialist?

After you have the basics of your website’s structure filled in, next up is you need content. Content’s a key need in digital marketing because it is what you can provide to potential customers for free and with no obligation attached. This attracts eyes, clicks, and can help in qualifying a sale. You can’t do social media, email, and other forms of digital marketing with a content writer or content marketing specialist on your digital marketing team.

What does an SEO strategist do in digital marketing?

SEO and keyword research is a major area of importance in digital marketing. A web designer designs your website. A content marketing specialist strategizes and writes your content. SEO stands for ‘search engine optimization’. An SEO strategist helps your website and content find placement on search engines like Google, Bing, Yahoo, MSN, and others. When someone searches for a term that is relevant to the products or services you offer, your name shows up. Never an accident, the brands who hold the top spots on the first page of search results work hard. This is free advertising, after all! An SEO strategist can help you rank high, helping close customers through organic channels.

What is a social media marketing expert?

The fourth thing – and some may say, the most important – you need on the ultimate digital marketing team is someone who knows social media. There’s a lot of social platforms out there. Instagram, Facebook, Twitter, Pinterest, LinkedIn, and Snapchat all come to mind. Then, there’s up-and-coming platforms like TikTok. Every platform works a different way in terms of how to market and do advertising. A social media marketer knows what to post, what to do to get the most clicks, where and when to post it, and more. A social media marketer’s invaluable to the puzzle that is digital marketing.

What is an email marketer?

Some people think email is a dated form of communication. The truth is it isn’t. A lot of us smartphone users have our email accounts synced up to our phone. When an email comes through, we get a notification right then and there. What a better way to market direct to consumer. An email marketer knows how to build a subscriber base, send out emails at times which maximize the clicks you receive in return, and has extensive knowledge on how to successfully structure an email business message. They can be an underrated part of a digital marketing but email is a channel that almost every company uses. It’s arguably more popular than social media and the returns on email marketing can be substantial.

Why is a graphic designer important to digital marketing?

Every brand needs content. This is where a content marketing specialist comes in. They most oftentimes work with text though. A lot of the time, you don’t just need text. Images can say far more than text can, when done right. A graphic designer can design logos, manipulate social media images to create content for you, deliver infographics, and add a lot to the visual presentation of your brand. We live in a world where the perception of a business is just as important as the content of their marketing message. The right graphic designer on your digital marketing team is going to help you across virtually every channel.

What are some other positions you may need filled on a digital marketing team?

There is only one other position on a digital marketing team that you absolutely need filled – the visionary. This can be you. If you don’t consider yourself a creative person though, you can hire a creative director to oversee the vision of your digital marketing and brand objectives. When you have a visionary on your team, they are the ones who add that extra special something that makes everything work. They are the guide, the one who coordinates the work of different members to reflect the team’s ultimate goals.

Another position that can be combined with the visionary or with other members of your team is your analytics point-person. As much of a science as digital marketing can be, sometimes for whatever reason, a strategy doesn’t work. Enter in your analytics person. Analytics are software that gives you data on your audience – how they’re using your website, how your SEO and content marketing strategies are performing, and more. They will be your numbers person. If a strategy’s not performing, they should be able to tell you how and why. With this information, hopefully you decide what to pivot to and how to make your marketing strategy work.

What are the 5 essentials to a successful digital marketing team?

Outside of the positions you fill and the personnel chosen for these roles, there are 5 areas considered essentials to a high-performance, results-driven digital marketing team for your company.

 Strategy and Planning – Planning makes perfect. Set up the strategy well ahead of time, implement a long-term marketing plan, define and commit to a budget, and prioritize objectives.
 Customer-Centric Approach – A digital marketing team needs to know who they’re marketing for. Divide customers up into segments, maximize and add value to the experience of being a customer, and use a customer-first marketing strategy.
 Insights and Analytics – You shouldn’t launch a digital marketing strategy without analytics software to monitor and determine whether it is successful or not. This is to catch data on customers, the market, products, and various digital channels.
 Healthy Operations – Every team needs to have strong, direct, and supportive communication between them. From an operations standpoint, you will also want a team that’s kind and direct in the same manner with you.
 Technology and Resources – The ultimate digital marketing team is only ‘ultimate’ if they have the tech and resources to actually do what they set out to do. The increasing complexity of marketing digitally means more tools are needed.

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