21 Reasons to Hire an Influencer Marketing Campaign For Your Social Media
Influencers are integrated into every social media platform. Instagram has them. YouTube’s filled with these personalities. Facebook, Twitter, Pinterest, TikTok, Snapchat, and other sites love influencers.
Have you thought about hiring an influencer for your digital marketing campaign – if not, start. Influencers have a huge reach. They can drastically help increase likes, shares, followers, and revenues. Here are 21 reasons to hire an influencer on your next social media marketing campaign.
1 – Influencers are more relatable than celebrities
Celebrities live a privileged lifestyle. They can be very disconnected from an everyday person’s day to day. Influencers are considered more trustworthy, authentic, and relatable. Celebrity sponsorships have been happening forever! Leverage the newfound trust in influencers and generate an even higher return.
2 – 4 in 10 millennials say influencers understand them better than their friends
Young people love influencers. They trust them. Corporations don’t get anywhere near that trust. Allow an influencer to represent you. They can deliver your marketing message in the most authentic form. Use them to speak on your behalf to your target audience.
3 – 86% of marketers will use influencer marketing this year
If you want to know what’s effective in digital marketing, look at what marketers are using. Influencer marketing is very popular. Budgets are on the rise. It’s a category of marketing that’s seeing skyrocketing popularity.
4 – 40% of consumers have bought an item on social media after a recommendation
Influencer recommendations count for a lot. Some consumers depend on them. Influencers are very persuasive. More than 40% of consumers have bought a product or service on Twitter, YouTube, or Instagram after an influencer recommendation. Piggyback on the trust of an influencer!
5 – 6 in 10 teens follow advice from influencers
Influencers aren’t salespersons. They give advice and frequently to teens. They’re funny, entertaining, relatable, and real. Compared to celebrities and teenagers, influencers generate 3 times the views and 12 times as many comments. If you want to reach generation Z, choose a relevant influencer on Instagram and YouTube.
6 – 86% of women use influencers for buying advice for social media shopping
If women are your target audience, influencers can be very effective. Influencer posts across Facebook and Instagram are the most popular and preferred. For brands in healthcare, beauty, skincare, and women’s clothing, focus a social media influencer strategy on Facebook or Instagram.
7 – Influencer marketing is the best way to get new customers
Influencer marketing is one of the most cost-effective ways of customer acquisition. They expose you to a new audience. For new brands that don’t yet have a lot of customers, influencers are the quickest way to get instant clicks and conversions.
8 – Influencers are very influential in health, fashion, and beauty industries
Health, fashion, and beauty rely on influencers to get the word out on new products. It’s affordable and it works. An influencer product review can mean $1,000s in sales. YouTube fashionistas are a great resource.
9 – Instagram influencer is growing quickly
Most brands and marketers are increasing influencer spending by double digits. Instagram influencer marketing, in particular, is seeing big increases in spending. It’s a key channel in influencer circles.
10 – Influencer marketing, this year, will become a $10 billion industry
An industry worth $2 billion in 2017 is now a $10 billion industry. This means more influencer opportunities on platforms like Facebook, Instagram, Twitter, and others. As the industry sees evolution, there will be more affordable marketing channels to consider.
11 – 75% of social media users trust what they read on-site
When someone’s deciding on whether to buy a product or not, they rely on the advice of friends, families, and influencers. For millennials and Generation Z, even if you’re an established brand, you may want to get locked in with a long-term influencer strategy.
12 – For every dollar spent on influencer marketing, you earn $6.50
ROI on influencer marketing is high, on average $6.50 for every $1.00 spent. This is only an average. Some experience returns up to $21 for every dollar spent. That’s a significant return. Note the channels with the biggest return on investment for influencers are considered guest blogs and Facebook.
13 – Influencer marketing is more cost-effective than print advertising
Print ads are down. Like way down. Newspapers, magazines, and community papers don’t provide the same return as a local influencer can. If you can find a micro-influencer with engagement in your local area, you’re better off investing in him rather than offline advertising.
14 – Half of customers use ad blockers when browsing the Internet
Internet ads don’t work anymore. Ad blockers make it easy for visual ads to go ignored. No consumers are blocking influencer videos though. Quite the opposite. Influencers are loved. Shifting away from traditional ads can be hard but the rewards are worth it.
15 – 49% of Twitter users rely on influencers for purchasing decisions
Influencer marketing on Instagram and YouTube are expected. We don’t often think of Twitter influencer marketing but it does exist. The community actually is quite large and influential. Regardless of what social media platforms have your attention, each one has its own built-in influencer community with opportunities attached.
16 – Any sized company can use an influencer
Influencers are used by big corporations down to new small businesses. There is a variety of influencers out there, tailored to different demographics and industries. Any sized company can find positive results investing in influencer marketing.
17 – Influencers add a huge boost to your content marketing
Influencers don’t just share products or services. Influencers can also help content marketing campaigns, sharing your blog or website with their followers. If you’re unsure how to get your content off on the right off, a strong influencer-brand relationship can prove beneficial.
18 – Influencers on Facebook have a very wide reach
Some businesses aren’t targeting specific subsets of an audience. Some want a wider reach. For general audiences, there isn’t a bigger platform out there than Facebook. Influencer marketing on Facebook can elevate a brand to the number of likes, followers, and shares wanted within hours.
19 – 60% of consumers have been influenced by social media while shopping
When someone’s shopping at a brick-and-mortar, you wouldn’t think they’re checking their phones. A lot are though. With more people going to Google, social media sites, YouTube, or looking for reviews, that’s your opportunity to catch them with an influencer review. Hiring an influencer, you legitimize your brand and everything associated with it.
20 – Influencers on YouTube make videos you can share anywhere
YouTube is a very smart influencer marketing platform to invest in. You can find lists of Internet celebrities and influencers from all age groups and demographics. You also get a video that potentially spreads across multiple social media sites. Embed the video yourself or see if the influencer’s willing to help share your video on their other platforms. Your reach could go from thousands to millions in a matter of a few clicks.
21 – Purchase intent increases by more than 5 times by influencers
When a person is exposed to brand and influencer posts on social media, this boosts purchase intent by over 5 times. If you’re looking to close a sale with someone undecided or almost decided, going through an influencer delivers a credible marketing message that will mean something to those who hear it.
Are you ready for your own influencer marketing campaign?
Influencer marketing is a powerful and credible channel. Don’t be late to the party. Develop a campaign today that gets you the eyes, clicks, and attention you deserve. If you have a great product or service and the only thing standing in your way to making lots of money is exposure, influencer marketing is your answer. Tap into social media and an audience you might not otherwise be exposed to.
Enjoy a digital marketing campaign you can believe in with Unlimited Exposure! We promise results! We drive brand awareness, generate leads, and maximize your revenues in ways that haven’t been done before. Make money. Make success. Choose UE.
