How Do I Start A Blog for A Content Marketing Campaign
How to start a blog is simple. Come up with a title, fill in a few paragraphs, and post it on your website.
You certainly don’t need us to tell you how to create a blog. How to write a blog for content marketing though is a slightly different story.
Content marketing is about taking what you have to say and optimizing it to drive visits, likes, shares, revenues, and more. Just because you have a blog doesn’t mean people will read it. However, learning how to market it and writing in a more marketing-focused tone can get you those eyes.
Some want to write a blog but never get started. They don’t know what to write about.
Don’t sabotage yourself. Commit. Here is how to start a blog for a content marketing campaign.
Reasons to Start a Blog
- Expand your online presence.
- Showcase your personality while giving more information about your brand.
- Highlight specific products or services.
- Give yourself something to share via social media, email, newsletters, and offline channels as well.
What Topics Should I Write My Blog About?
Thinking of topics to write about can be hard. What typically happens is once you arrive at your first excellent blog topic, you won’t be able to stop thinking of more. Think of what you’re passionate about. Think about what your customers are passionate about. Write down the questions you are asked by your customers. These are all strategies to get going.
Interlock Blog Topics by Linking Between Them
Some blog topics are going to be similar. If there’s an opportunity to create a link to another webpage, do it. The more clicks you get from a user, the further down the rabbit hole they go interacting with your brand. Linking like this also creates a stronger website, something which is integral to search engine optimization and ranking.
How Often Should I Post Blogs for Content Marketing?
Set up a blog-posting calendar. You may want to attach certain blogs to certain dates, for example, if they’re holiday-themed. You don’t want to be rushing to write so always write your content ahead of time. This way, you will hopefully have at least a few days to think about the blog and make changes as needed. People interested in your blog will want new content regularly. To start, once a week is more than enough.
What Keywords Should I Use In My Blog?
We search by keywords. On Google. On social media. We are always using keywords. Incorporating keywords into your blogs are central to their success. Keywords allow users to find what you’ve written. What keywords you choose relies on your industry and brand. You will want to choose a mix of keywords – some short, some long, some locally-focused with the city or province mentioned, etc.
Where Do I Use Keywords in My Content Marketing?
Keywords should form 1-2% of your total written content. Keywords should also be included in headings, metadata, image descriptions, and URLs. The keywords you choose and where they get placed will notify users and search engines alike of what your blog is all about.
Where Do I Publish My Content Marketing Blog?
You host your blog on your website. This way, you have full control over the clicks you get and how to filter that attention down a sales funnel towards conversion. Once a blog is published, publicize it.
How you share your blog this relies on your overall digital marketing strategy and how often you publish. If you are writing and publishing new blogs every day, you don’t want to flood users with content. That said, use social media platforms (i.e. Facebook, Twitter, Instagram, LinkedIn, etc.) and email as a way to get eyes on your blog immediately.
How Do I Use Current Events in My Blog And Content Marketing?
What’s going on in the world has an impact on what we write in a blog.
An example of this is COVID-19. The pandemic impacted more than 95% of content marketing strategies. These campaigns either changed their messaging, adjusted their blog posting calendar, or adapted their content distribution strategy.
We never know what’s going to happen in the news tomorrow or in current events. What may seem timely and appropriate one day may appear ill-timed the next. In writing blogs, be aware that things may have to change on the fly. You may have to delay posting certain articles, re-writing others, or make moves you didn’t originally plan for. This is normal.
Why is Social Media Important to Blog Writing and Content Marketing?
Social media sites are tremendously important to content marketing because they create conversation around your blogs.
Having a passionate conversation is gold. It stokes clicks, consumption, and conversions. Capitalizing on current trends or sharing a blog post written months ago in response to a topic that’s trending can net you big rewards.
The most organic social media platforms for posting blogs and content marketing are Twitter, Facebook, LinkedIn, and YouTube. Instagram also provides value. To a lesser degree, sites like Pinterest, Medium, Quora, Reddit, Snapchat, and TikTok all have their place in the right digital marketing plan.
What is the #1 Factor in Blog Success – Providing Value!
Success in blogs and content marketing is predicated on providing value.
See a blog from the audience’s perspective. In their eyes, valuable content does one of several things – it either answers questions, solves a problem, updates them on what’s trending, or entertains them.
Blogs aren’t to fill your website with words. Content marketing has a purpose. When you know what questions your target audience is asking, you know what to write. Serve your audience and it will show up in the numbers of who’s clicking, reading, and converting. It always will.
Where Do I Get Inspiration to Write Blogs and Create Content?
Once you’ve started your blog, you may notice areas to improve. Some website owners get bored, disillusioned, or repetitive with their writing. This is all very normal.
What to do is to find inspiration. Ultimately, every blog has a rhythm. That rhythm is storytelling. Stories are told in many places. Newspapers tell stories, as do magazines. TV shows and films tell stories. Video ads, images, etc. All these places are telling stories. Find your inspiration in them.
Sometimes you’ve got to reinvent your content marketing creation method by approaching it abstractly. You may want to try writing in a different tone. Try including images, videos, GIFS, infographics, or other forms of media.
There’s a lot of different ways to write a blog. There’s also something to be said for not posting everything you create. Explore a little. Experiment. You just might come up with your best effort yet.
What Do I Do If I’m Not Good At Writing Blogs for Content Marketing?
Truth be told, some website owners strongly dislike creating content. For them, it’s their biggest challenge.
If that sounds like you, don’t be discouraged. There are two options. The first is to get better at writing. This takes time, effort, and developing an expertise you didn’t previously have. An alternative is to hire someone to write for you. A professional digital marketing blog writer will maintain the quality you need to protect your brand and get it the attention it deserves.
Whether you choose to write a blog yourself or hire someone to collaborate with you on it, it’s quality that matters. Prioritize the quality of your content marketing and you’re set.
Create a blog. Craft a content marketing plan. The saying ‘content is king’ holds true. By developing your online presence and providing users with value, you elevate your brand. Unlimited Exposure are the experts in digital marketing. We use content frequently to promote, advertise, and achieve record-setting numbers on social media, email, search engines, and more. Find your voice. Start a blog today with UE and share yourself with the world.
