How to Use Video to Sell Anything And Make Money For Your Brand Online

 Have you embraced video as a key part of your digital marketing strategy – if not, here’s why that’s the wrong move?

 More than any other content type, it’s a video that’s reaching 1,000,000s of consumers every day.

 Globally, video outperforms all other content on key social media sites, from Facebook to Instagram.

 Video is a way to engage your target audience, grow your business, and start a healthy conversation around your brand that generates clicks, shares, likes, followers, and most importantly sales.

 

Why is Video A Great Digital Marketing Selling Tool?

 Before we dig into how to use video marketing, it’s equally important to know why to use it.

 More than ever before, it’s easy to find and search out videos online. Just like web pages, they are indexed and ranked by search engines in the same way. They are keyword-optimized and local-search-oriented.

 From a statistics standpoint, now’s a great time to pull the trigger on a video marketing campaign.

 All the pieces are there to help you succeed in reaching a maximum number of people, promoting your products in clear, emotion-centric messaging.

Why video is the best storytelling strategy is in large part because, more than images, video is profoundly visual. This builds an emotional and psychological connection with the person watching.

 Video is messaging brought to life. You add realness. You add context. This type of content marketing can do everything from educating to entertaining and does so in a way that other content cannot.

How Do I Choose the Right Tone for Video Marketing?

 The right tone for your video relies on who you’re selling to.

 Create customer personas. This is an exercise you should do for every type of marketing to understand your customer.

 A ‘buyer’s persona’ identifies key points like gender, age, salary, profession, hobbies, goals, and more. The average brand has at least two buyer personas they market towards. Why do this is because when you have a buyer in mind, you can craft language and information accordingly.

 Another note on tone is to be genuine. Above all else, be authentic in your tone and overall marketing.

 Consumers want transparency and genuineness. Minimize the sales talk and be relatable.

What is the Best Way to Present My Videos to Customers?

 When discussing how to best present and publish video marketing, the look of your videos is important.

 Make your videos look as professional as possible. Use pro-level video and audio equipment. Ensure they are edited to reflect the tone you want.

 There are also many video marketing publishing platforms out there. While Facebook Video is exploding in growth, YouTube remains arguably the best video marketing social site. Unlike other video websites, you don’t need an account to watch videos on YouTube.

 Another benefit of using YouTube to host your videos is that they can easily be embedded into social media sites and on your website.

How Do I Get More Clicks on My Video?

 Videos work exceptionally well with cross-channel marketing. Here are some ways to promote videos to get more clicks.

• Optimize your video marketing with SEO. Use keywords, hashtags, descriptions, click-friendly titles, etc. Make it easy for someone searching a site like YouTube to find your video. If it’s not findable, don’t expect to get very many clicks.

 

• Craft an effective thumbnail. Your thumbnail is like a book’s front cover. It is a representation of your video. An unattractive thumbnail is enough for some people to move on and click on something else. Your thumbnail should tease, engage, and provoke!

 

• Post your videos to social media. Facebook, LinkedIn, Instagram, and Twitter are all networks that promote video well. They further get your video out in front of users unaffiliated with your brand with the potential to win new customers.

 

• Email campaigns. Email your video to email subscribers by embedding it into an email marketing message. You already have their attention. Users have opted in as subscribers. You can get a lot of clicks through email and may even make a few extra social media followers from it.

 

• Embed your videos into blogs. For every video, write a blog on a similar subject matter. Embed the video inside the blog. This way, you blend in video with organic SEO and website blogging. By hosting the video on a platform like YouTube, you also won’t need to worry about buying more storage for your site.

Are Long Videos or Short Videos Better in Marketing?

 There’s a time and place for long-form videos as there are for shorter videos of two minutes in length or less.

 Length varies. As does tone. As does the style of video-making. Every platform has its own optimized approach to video marketing.

 Instagram is perhaps the best example. There are Instagram Stories that have a more casual, micro-length approach. Then, there are long-form videos on YouTube which last upwards of 1 hour or more.

 The key is creating videos that suit the user’s expectations. This is why movies made in the 1960s made for widescreen theatrical viewing aren’t as well-received when viewed on a smartphone. The expectation is different.

 If you’ve made a long video but are putting it on a platform optimized for short videos, cut the video into smaller parts. This works well for education and how-to videos, hooking the user and generating multiple clicks.

 All in all, a mix of long and short videos are often the best approach. When in doubt, look at a channel and what others are doing.

 Incorporate and adapt best practices for any given video platform into how you make your content.

What is the Best Video Type for Marketing My Company?

• Classic promotional video. Most brands start here when creating videos for digital marketing. These are very standard, typical videos that use decades-old sales tactics, describing your brand, and incorporating your visuals. They do not have to include a definitive call-to-action. Though these are great introductory videos, promotional campaigns aren’t as successful as creating videos with more storytelling to them.

 

• Thought leader videos. This type of video positions you as a brand to listen to. News, commentary, and recent events analysis. Thought-leader videos build trust in you as an authority. This is key to positioning yourself as a brand that delivers quality products or services.

 

• Tips and tricks videos. These are short, to-the-point videos that share tips on how to solve common problems. Think of what issues your brand solves. See it from the customer’s perspective. Put this into a short, two-minute video. It’s a great way to feature products and/or services, associating them with value.

 

• Behind-the-scenes videos. A behind-the-scenes format allows people to relate to your business better. This sort of video showcases personality, shares values and beliefs, and more. It’s a wonderful way to add to your brand although you may not find it adds instantaneous sales or value the way other video types may.

 

• Testimonials. Have testimonial videos from different customer types. Show the difference your products or services have made in a customer’s life. For new customers, they may recognize themselves in these testimonials, or at the very least, they will legitimize what you’re selling.

Regardless of what video types you work with, ensure you’re maintaining quality. Pick quality above quantity. An off-the-cuff, improvised video isn’t professional. You wouldn’t show up to a first date in pajamas. Don’t do the same with video.

With video, you can sell anything. There are videos out there for every product or service imaginable. What do you sell – let us know. Unlimited Exposure specializes in using video to maximize the money you make, guaranteeing a return on your marketing investment. The opportunity to make money with video is big. Contact a UE representative today to learn more.