How to Build An Amazing eCommerce Site Like Amazon For Your Products

Amazon is the #1 online retail site, the top eCommerce site in the world, and the largest source for online shopping.

For any brand selling products or services online, there’s a lot to learn from Amazon in digital marketing and eCommerce web design.

Everything from the way you build your online shopping store to how products are presented, marketed, and shared on social media has a direct impact on what matters most – sales and revenues.

How Do I Create An eCommerce Page Like Amazon?

Amazon, like Walmart, sells a variety of goods. There is no niche marketing on Amazon. It’s all general merchandise marketing that benefits them. Amazon, Walmart, and other brands recognize their users are coming to them for a wide array of products. You’re different.

You have to know your audience when creating eCommerce web design and marketing. Crafting the look and feel of your online shopping experience should use images, tone, and language of the audience.

How Important is My Home Page to Selling Products Online?

Your home page is super, super important to selling products online! Look at any successful eCommerce website and their home page is simple, features popular products, and includes several common elements.

• An easy-to-find search bar. If your online store has more than two dozen products, a navigation bar with a search function makes it easy for any user to find the product they’re looking for.

• ‘Daily Deals’ area. Look at Amazon or any large eCommerce site. They’re always advertising deals on their home page. Your site should do the same. If you sell under a dozen products, consider giving one or two product price discounts.

• Seasonal Promotions area. If there’s a special occasion coming up – i.e. Christmas, Valentine’s Day, Easter, Mother’s Day, Father’s Day, etc. – create a section with appropriate products and deals for the occasion.

• A ‘Free Shipping’ Coupon. No one likes to pay for shipping. From Amazon to small eCommerce sites, every online shopping store offers free shipping once a certain threshold is reached. Consider where you want to set yours.

These actions promote click-through. This is the goal. You’re looking to catch the eye of a user browsing and have them click on a product or product section to provide them a more personalized selection of products.

How Many Products Should My eCommerce Store Have?

You don’t need hundreds of products to open an eCommerce store. Some brands only sell a single product in their store!

If anything, having more than a couple of dozen products can be problematic as it can give a customer too many options. Don’t overwhelm them. Use product filters and other web design strategies to keep it simple.

How Do I Make Product Sections for an eCommerce Site?

Product sections should work with product search and filters to provide the user with the most accurate answer to their needs. Sections are usually given in a grid design. Filters may include price, size, color, and more.

A product section can help recommend different brands of a specific product as well as alternatives, up-selling or cross-selling alternatives, and more.

What is the Best Checkout Page for an eCommerce Site?

If a user has added a product to their cart and is at checkout, they’re ready to complete a purchase. Anything less than making this the simplest checkout page possible will be a major mistake.

Only ask for key information. Avoid using too many pages. Close quickly and effectively, minimizing the chance that the customer will decide to halt their purchase.

Can I Sell More Products Online Through An Email Marketing Campaign?

Yes, email marketing for eCommerce falls into two primary categories – making product recommendations or a focus on cart abandonment.

Whether a user has completed a purchase or not, if they’ve given an email to an eCommerce website, you have a way to keep in touch. If they’ve abandoned their cart, offer a one-time discount to return.

Cart abandonment is an issue in eCommerce, with more than 70% of users abandoning their purchases. An email marketing campaign targeting these users can help get those lost leads to return.

Alternatively, you have a growing list of emails from past customers. Use those! Have holiday campaigns recommending products personalized to the user. Send them ‘free shipping’ or discount coupons for special occasions, such as Black Friday.

What is the Best Conversion Button for an eCommerce Product Page?

A product featured on an eCommerce website will have a button such as ‘Add to Cart’, ‘Buy Now’, or something similar. This is your call-to-action and invites the user to make a decision – to buy or not.

It is ultimately up to you to decide what you prefer to put on this CTA button. Do note, once a customer is moving on to the checkout page, a website should then be fully optimized for a fast, simple purchase.

What is the Smartest Way to Create Product Pages for eCommerce?

A smart product page has four elements – a description, images, customer reviews, and a ‘questions answered’ section.

Do not waste time or words. Get right down to business and put on blast the benefits of your product.

How Can I Get More People to My eCommerce Website?

A beautiful eCommerce website isn’t enough. That’s the truth. You have to get people there.

A lot of people turn to social media sites like Instagram, Facebook, and Twitter, and have PPC marketing through those means in addition to hashtag campaigns.

Another option is to invest in keyword-optimized, SEO-friendly eCommerce web design. This classifies your website’s product pages accordingly and gets those pages registered in search results across Google and other sites.

An underrated yet increasingly popular way to get more people to your eCommerce site is through YouTube videos. How-to guides and product demonstrations get clicks, and can subsequently also be shared through social media sites and be embedded directly on an eCommerce website as a part of the images.

This is all to create a conversation around your brand or product, with the hope that that conversation turns into a click.

At the very least, the conversation will create more exposure and is never a bad thing for any eCommerce site.

Is Video Marketing More Important to eCommerce Than Any Other Channel?

Don’t underestimate the value video marketing brings to the table. Video is becoming the preferred medium to explore eCommerce products.

There are so many different ways to use video beyond how-to guides as well. It can be a storytelling tool, bringing a product to life by showing how it solves a problem. A user sees a product in action!

Should My eCommerce Website Have A Chatbot?

As we continue integrating AI into marketing, chatbots are the starting point for a lot of organizations.

A conversational chatbot on an eCommerce site can engage the user, nurture and convert them, direct them to resources, answer questions, and more. Chatbots have been shown to increase conversions by as much as five times.

How Can I Make My eCommerce Site As Successful As Amazon?

You have everything in this article that you need to make your eCommerce site amazing. Remember to get the basics right. Listen to your customers. Give them what they want. Pay attention to your analytics, adjusting strategies as you go along depending on cart abandonment, what products are selling, and the clicks being received through social media.

An eCommerce site that is simple and basic wins the day. At that point, it then becomes a conversation around non-marketing things, i.e. quality of a product, price of a product, and considerations like these.

Serve your eCommerce brand right. Talk to an expert at Unlimited Exposure today to get more information on how to maximize your eCommerce site, how to make more money selling online, and how to make your web design and digital marketing as good as Amazon’s. Reach out!