What Does A Basic Digital Marketing Campaign For Small Business Look Like in 2021 – see here!
What is digital marketing? It's a complex inquiry with a straightforward response.
Digital marketing encompasses any internet marketing that promotes your brand on various digital platforms. A fundamental digital marketing campaign should aim to attract, engage, and convert potential customers. These are the three essential elements: attraction, engagement, and conversion.
There is a vast audience waiting on online platforms. On average, individuals spend more than 1.5 hours daily on their smartphones. During this time, they engage in activities such as texting, browsing social media, connecting with others, searching on Google or other platforms, reading the latest headlines, and much more. The opportunities to capture leads are abundant!
Now, how can small businesses effectively utilize digital marketing? That is an even more compelling question.
Different Elements of A Basic Digital Marketing Campaign
Everyone’s got a strategy for digital marketing. There are many ways to play a campaign but ultimately, they all work from the same basics. These are the categories we’re going to discuss today.
- Web site design
- Search engine optimization or SEO
- Content marketing
- Social media Marketing
- Video marketing
What Are the Goals of Digital Marketing?
The goals of digital marketing are to promote a brand, increase brand awareness, drive traffic to a website or landing page, generate leads, increase sales and revenue, and build customer loyalty. Digital marketing encompasses various tactics and strategies that are aimed at achieving these goals.
One of the primary goals of digital marketing is to promote a brand and create brand awareness. This involves using various online channels such as social media, search engine optimization (SEO), content marketing, and email marketing to reach a wider audience and increase brand visibility.
Driving traffic to a website or landing page is another crucial goal of digital marketing. This is achieved through tactics such as search engine marketing (SEM), pay-per-click (PPC) advertising, social media marketing and content marketing. By attracting more visitors to a website, businesses increase their chances of converting them into leads or customers.
Generating leads is another key objective of digital marketing. This can be done through tactics like email marketing, lead generation campaigns, and content marketing. By capturing the contact information of potential customers, businesses can nurture these leads and eventually convert them into paying customers.
Increasing sales and revenue is a fundamental goal of digital marketing. This is achieved by optimizing the conversion rate of a website or landing page, implementing effective sales funnels, and utilizing persuasive copywriting and design techniques.
Lastly, digital marketing aims to build customer loyalty and retain existing customers. This is done through strategies such as email marketing, personalized content, loyalty programs, and customer support. By providing a positive and engaging experience for customers, businesses can increase customer satisfaction and loyalty, leading to repeat purchases and referrals.
Overall, the goals of digital marketing are centered around brand promotion, increase traffic, generating leads, increasing sales, and building customer loyalty. By aligning their strategies with these objectives, businesses can effectively leverage the power of digital marketing to achieve success in the online marketplace.
How is Website Design Connected to Digital Marketing?
A website is an owned asset. You create it, you manage it. Algorithms change. What’s popular on social media changes. Emails are temporary. As you go out to grab leads and customers, everything leads back to your website. This is the hub around which your digital marketing is built.
To this point, a website is where a lot of brands lose leads. Their websites aren’t fast, mobile responsible, or attractive. They don’t contain the information they should. Their eCommerce shopping experience is lackluster. Ensure your website’s on-point. Have a digital marketing and web site design expert evaluate your website.
What Does SEO Do to Your Digital Marketing?
Search Engine Optimization ( SEO) has a big influence on digital marketing. It is what drives users to your website from search engines like Google. It’s dozens of strategies to get your website ranked high, getting you increased visibility more or less for free. SEO can be divided into two categories – on-page and off-page.
- On-page SEO is the technical work you do on your website. This includes creating algorithm-friendly content, optimizing content with keywords, improving site speed, creating internal links, using keywords in the URL and metadata, using headings, and more.
- Off-page SEO is the work you put in outside of your website. This includes building a collection of backlinks. That is, other websites that link back to yours. This indicates to search engines that your site is valuable and relevant. This will aid you in ranking high on any search platform.
Anyone willing to invest the time to earn the knowledge and create content on their site is capable of earning a high search engine ranking through SEO. The more exposure, the more leads. Simple as that.
What Are Different Types of Content Marketing?
Content is free. That’s why users love it. Content can be several things – funny, serious, long, short, entertaining, informative, etc. It’s up to you to decide what’s the most appropriate tone for content to take considering your audience.
Every piece of content is an opportunity to capture leads, interest new and existing customers, and provide value. The best content marketing is well-written, quality, relevant to your target audience, and truthful. Here are a few of the different types of content you may include in your digital campaign
- Landing pages
- Blogs
- Videos, i.e. YouTube
- Infographics
- E-books
- Podcasts
- How-to guides
Is influencer marketing part of digital marketing for small businesses?
Influencer marketing has become integral to digital marketing strategies, particularly for small businesses and restaurants seeking to enhance their online presence and reach a wider audience. By leveraging the influential power of individuals with substantial online followings, small businesses can effectively promote their products or services, build brand awareness, and foster customer engagement.
In the contemporary digital landscape, where social media platforms dominate consumer interactions, influencer marketing presents a valuable opportunity for small businesses to amplify their brand messaging and authentically connect with their target audience. Collaborating with relevant influencers enables small businesses to tap into established online communities, expand their reach, and drive meaningful conversations around their offerings.
Moreover, influencer marketing allows small businesses to benefit from the credibility and trust influencers have cultivated with their followers. Small companies can establish authenticity and credibility by aligning their brand with influencers whose values and interests resonate with their target demographic, fostering trust and loyalty among potential customers.
Furthermore, the trackable nature of influencer marketing campaigns enables small businesses to measure the impact of their initiatives, assess their return on investment (ROI), and refine their marketing strategies accordingly. Through specialized tracking tools and performance metrics, small businesses can evaluate the effectiveness of their influencer collaborations, identify successful engagement strategies, and optimize future marketing campaigns for maximum impact.
How Do I Use Social Media For Business?
As important as any other digital marketing component is social media. Billions of accounts are spread across TikTok, Instagram, Facebook, Twitter, LinkedIn, Pinterest, and elsewhere. You can choose platforms where your audience is and you can start building a presence here.
How you use social media for business involves employing several different strategies. Find prospects cultivating these leads. Engage your existing audience with regular posts and outreach. Share content – such as blogs, images, and videos – with some regularity. Participate in conversations like those occupying trendy hashtags or local discussions when appropriate. Respond to customer complaints and queries. Share customer reviews. Promote marketing and general news about your brand. And so much more.
Social media is challenging only because it takes time. One has to stay involved in the conversation, be sure posts are going up, and ensure new and current followers are having questions, queries, and complaints responded to promptly.
Is Email Marketing An Effective Tool to Reach Customers With?
Though email isn’t as trendy today as it was twenty years ago, it’s still very, very important. We have email addresses like we have physical addresses. Email is the ‘home’ from which we coordinate various things relating to our digital experience.
Email marketing is the use of email to send out marketing information, such as discounts and promo codes, to advertise new products, to share contests, and to share a new digital marketing campaign.
An email has one of the highest ROI of any digital marketing strategy in 2021, bringing in an average return of $41 for every dollar spent. Here are the steps to take to build an email marketing campaign.
- Start An Email List.
- Amass Subscribers.
- Create Content For Your Email Marketing Campaign, Featuring Updates, Videos, and Links to Your Latest Blog.
- Segment Your Subscribers Based on Demographics, Purchase History, or Other Factors.
- Set Up A Schedule to Send Out Emails At Recommended Times.
- Follow Up By Monitoring How Many Conversions Are Attained.
How Do These Make Up A Digital Marketing Strategy?
After you’ve built for yourself a beautiful website, start filling it with regular blogs and content a minimum of once every two weeks. Ensure this content is optimized with SEO keywords and formatted headings.
As you tap into your content marketing strategy, I want you to please be prepared to share this content on social media. Doing so might stimulate some likes, shares, and conversation, which can be responded to.
Then, at the end of the month, once you have a website with at least a few content posts, select the most popular and a product recommendation and send out an email blast with a coupon code.
At its essence, this is the skeleton of a digital marketing campaign any small business, brand, entrepreneur, or organization can use. It doesn’t require much more than that. However, this doesn’t mean success is guaranteed. Digital marketing is all about observing the data and tweaking it as we go along. Measure clicks—track success. Identify weak points or where you’re losing customers.
Your website could be difficult to navigate or slow. Your writing could be low-quality or not optimized correctly for search engines. Maybe there’s a way to write better social media posts to ensure the algorithms get them out organically. Maybe a paid social media advertising blitz is needed to jumpstart things. There are so many tweaks one can take to potentially increase engagement and performance metrics. This part is all about observation.
Generate awareness in the market. Inform the buyer and have them consider your product or service. Finally, the buyer decides whether to opt in (i.e. buy, like, become a follower, etc.). That’s sales 101, and it’s all possible with the right digital marketing strategy executed correctly.
Unlimited Exposure has the tools and expertise to meet any digital marketing small business challenge. We are all about return on investment. From affordable web site design to implementing and integrating CRM and Chatbots on your eco-digital system. Your marketing should ideally generate the returns to justify it. We’ll work hard for those results. For a personalized, custom digital marketing strategy that fits your needs and audience, please speak to one of our data-driven performance experts today.
