How Do I Create Videos For My Business’ Marketing Without Hiring A Professional – see here!

 To stay competitive, a business must tap into the promotional tactics that are working. No marketing is as powerful as video. It communicates more than text does and is the ultimate storytelling tool.

Everyday users are bombarded with written content and social media posts. These come and go. Some get to read and liked. Then others move right on by. A video demands a user to stop, watch, and engage. It’s effective and it works.

Are you using video marketing to market your business – anyone can. All you need is the commitment to producing the videos.

You don’t need to hire a video marketing professional. Here is a little bit more about video marketing and what you need to make your own content. For those with time and initiative, it’s limitless what you can accomplish.

What Are the Benefits of Video Marketing?

When done right, a video marketing campaign will assist your brand to create more awareness, interest existing customers and prospective clientele, and provide content for emails, social media, SEO, your website, and more.

A user is more likely to click on, comment, and share a video than they are a text or image.

The potential of video is massive. Assuming they are made to be evergreen content, they will produce conversions for weeks, months, and even years in the future. Put them on YouTube, Facebook, Instagram, and everywhere.

What Can You Do With A Video?

A video puts a face to a brand. It shows your creativity, your personality, and the principles backing your business. Here are some different types of video marketing to consider creating something special from.

• Vlogs are informal and done from a first-person perspective. In the right context, they’re a way to connect directly with your audience and build a platform. If your personality’s at the heart of your business, use it.
• How-to guides. How-to guides show how to use a product, taking the user step by step through a challenge that is overcome through employing what you’re offering.
• An informational or educational video shares information on a topic relevant to your business.
• Product videos. A product video is a quick demonstration of your product, showing its features, specifications, and using marketing-friendly language to sell, sell, and sell.
• Company culture. A company culture video digs into a little bit of background on your brand. It might highlight the owners of a company, the philosophy you use to create products or in offering certain services or be a behind-the-scenes look at how you do business.

What Equipment Do I Need to Make Video Marketing?

You need two things to technically make a video – a high-quality HD camera and an editing program. That’s it.

For professional-quality video marketing, you can only do so much with your smartphone. Although smartphone cameras are high-definition, they don’t compare to a digital single-lens reflex (DSLR) camera.

If you intend on making pro-level video, a DSLR camera delivers the clearest video. For more casual, informal videos – i.e. live streams, Q&As, or quick business updates – a smartphone may suffice.

How Do I Get the Best Video Quality On My Marketing?

There are a few things you can do to make your videos extraordinary, clear and focused, and premium in look.

• Even with the clearest video, poor-quality audio can wreck a video. Use professional-grade audio equipment to capture audio or set up at the close range. Use programs for audio editing to minimize background noise, compress the signal, and enhance your sound as best as you can.

• Use lots of natural light. Sunlight is best in the early morning or early evening. If needed, artificial lights will do.

• Set up a tripod. A tripod provides a stable surface. Stabilization is needed to prevent sudden movements or quivers that will take your camera out of focus.

• Be aware of the environment. Ensure there’s quite nearby. Remove any overt visual distractions. Turn off background noise, i.e. TVs, HVAC systems, etc.

What is the Best Video Editing Software?

There is paid and free video editing software available to help you cut, paste, and edit marketing videos. Remember, you’re competing with expert video marketing campaigns. A video’s got to be good enough to do that. Editing will make or break a video, just as much as video and audio quality can so be sure to fine-tune your skills.

Adobe Premiere is one of the best all-around video editors however it comes at a premium cost. Unless you’re very, very passionate about making videos – professional or otherwise – you can certainly find something much cheaper.

• Ripl is for short video creation, adding photos and text in captions.

• Sellamations allow you to craft doodle-animated videos, a whole new area of fun marketing to consider.

• Animoto combines video clips, photos, and text with music, based on custom designs or templates.

• Vyond uses whiteboard animations and animated GIFs on pre-built templates you can customize with color, text, and characters.

• Adobe Spark is a simple tool to get you started clipping video and photos in an edited finished product.

• Camtasia is a go-to video editing tool for creating how-to guides, tutorials, and presentations.

How Do I Plan A Video For My Business?

Before you film your video marketing, you’ve got to know what it is you’re about to capture on video. Have a clear idea. Know the message you’re trying to get across. Write a script with dialogue line-by-line of what’s going to be said. Map out the scenes – if there are any.

When you have your equipment set and you’re about to film, shoot twenty seconds or so beforehand. Check for any distractions, lighting issues, or audio trouble.

So long as you capture high-quality video and audio, you can edit it down after the fact. In shooting video, you want to be efficient and not waste time. After the fact, comb through all footage to assemble the best possible product. Whether it’s a how-to tutorial or a corporate-grade commercial for your brand, if you take great care in your editing, the result will almost always be worth it.

How Do You Make A Video Go Viral?

Going viral with video marketing isn’t something you can plan, to an extent. At the same time, viral videos do not happen by accident. They’re carefully crafted and released, keyword-optimized, and ready to find their audience.

• Be authentic in your tone.
• Be creative and unique.
• Always choose quality over quantity.
• Target your audience.
• Promote your video. Post it on social media. Get it out there.

From a technical point, you also want to title the video with the right keywords, fill in a video’s metadata, and create a description targeting your audience. A skilled video marketing expert certainly can provide their value on the technical aspects such as these.

Don’t Forget to Encourage Engagement in Video Marketing

A mistake a lot of beginners make with video marketing their business is they don’t ask for engagement. You’ve got to remind your audience to like, share, subscribe, etc. This can be accomplished through fun text on the screen or in the dialogue if you want.

Always have this engagement cue. It’s your CTA. This is how you get your video seen by the maximum amount of people. Embed this video where you think appropriate, i.e. emails, social media, and/or your website.

When figuring it out on your own, it can take some time to fine-tune your video-making and editing. You may need to make anywhere from 4-12 videos before you get comfortable with your skill. Don’t be too hard on yourself if your first couple of videos are a struggle to make or don’t generate the type of engagement metrics you hope. In time, you will get better.

When in doubt, rely on a team that’s been there and done that. Video marketing experts exist for a reason. They can help you produce top-quality HD videos for YouTube, Facebook, Instagram, TikTok, and all types of social media and marketing channels. For professional-grade video marketing, speak with an expert today at Unlimited Exposure.