How Do I Grow My eCommerce Conversion Rate

Everyone is selling online. Every brand that has wanted to maintain their products or services available to their target consumer has had to switch to an eCommerce model in some way. Increased competition has meant more buying options for the user. Some brands have seen conversion rates tumble or be inconsistent in the face of the many changes the pandemic’s brought on. If you’re struggling with eCommerce conversion rates for your website, here is everything you need to know about how to grow a conversion rate and how to get more customers to buy on eCommerce platforms.

How Do I Bring More People to My eCommerce Page?

Outreach marketing strategies on digital platforms are what will get you more users to an eCommerce page. Though you may not think this directly impacts conversions, it does. Market products correctly through outreach and you get more qualified leads. Better leads = higher conversion rates. You bring more people in by going to where the people are. Look to search engines like Google and social media platforms a la Facebook, Instagram, TikTok, Twitter, and others for deep-dives into the opportunities available there.

Am I Using the Right Digital Marketing Channel to Attract Customers?

In today's hyper-connected world, digital marketing has become vital for businesses to attract customers and drive growth. However, with the multitude of digital channels available, it can be challenging to determine which one is best suited to your business goals.

The key to effective digital marketing is understanding your target audience and their online behaviour. By analyzing their demographics, interests, and online habits, you can identify the channels where they are most active and engaged. This knowledge will enable you to tailor your marketing efforts and maximize your reach.

Social media platforms like TikTok, Facebook, Instagram, Alignable, and Twitter are popular channels for engaging customers and building brand awareness. They offer targeted advertising options and allow businesses to interact directly with their audience through comments, likes, and shares. Additionally, email marketing remains a powerful tool for reaching customers directly in their inboxes and delivering personalized messages and offers.

Search engine optimization (SEO) plays a crucial role in driving organic traffic to your website. By optimizing your website's content and structure, you can improve its visibility in search engine results and attract relevant customers who are actively searching for your products or services.

Paid advertising channels such as Google Ads and display advertising can also effectively reach a wider audience and drive immediate traffic to your website. These platforms allow you to target specific keywords, demographics, and locations, ensuring your ads are shown to the right people at the right time.

Ultimately, choosing the right digital marketing channel requires a combination of research, experimentation, and analysis. By continuously monitoring and optimizing your campaigns, you can ensure that you are utilizing the most effective channels to attract and engage your target audience, leading to increased brand visibility, customer acquisition, and, ultimately, business growth.

How Does My Online Reputation Affect eCommerce Conversion Rates?

When your brand doesn’t have the best reputation online, you can’t expect to sell big on eCommerce. You have to manage your online reputation, which includes responding to comments and inquiries, ensuring your customer service lines are open and efficient, and handling complaints promptly. Monitor the online conversation on social media. Look at your reviews. If things are bad, don’t worry. A brand can continually improve. You can attract and convert more leads as your online reputation improves or you manage it continuously.

How Can I Get Users Interested In My Products Selling Online?

To ensure the quality and appeal of your products when selling online, it's crucial to understand your customers and their motivations. You can create a strong emotional connection and brand attachment by addressing their needs and desires. However, it's important to note that a poorly designed or irrelevant product will still need help to attract buyers, even with exceptional marketing efforts. Evaluating the conversion rate of each item will help determine whether improvements should be made to the product itself or its presentation. Furthermore, monitoring customer reviews can provide valuable insights into areas for improvement and opportunities to enhance the overall user experience.

Additionally, showcasing reviews from satisfied customers can build trust and emotional attachment to your products, increasing the likelihood of conversion.

How Can I Promote eCommerce Products Better?

Users don’t want to be sold to. The only ‘promo’ you want to give is in your call-to-action. Everything else should be an education. Educate the user on how to use a product. Share its benefits. Ensure the product description has all the specifications a user may want to know, i.e. size, shape, material, etc. From your eCommerce pages to any social media posts, video marketing, Instagram images, and other marketing content, focus less on promoting and selling and more on simply sharing information with a short CTA at the end. This is the right way to advertise.

Is My Website Design Intuitive, Easy to Navigate, And Mobile-Friendly?

Could you look at your website and be honest? If it’s not easy to click on items, add them to the cart, and checkout, that’s a massive error in design. Ensure your web design works on mobile as well. A responsive website will adapt to the screen and maintain a fast, intuitive, and straightforward structure. The easier you make it for a user to click and buy a product, the increased likelihood that they will. If you have high cart abandonment or are getting users dropping by but not making a purchase, it could be a sign your web design needs work.

Are You Tapping Into eCommerce Marketing On Mobile Devices?

More online shopping is done today on smartphones than anywhere else. If you aren’t trying to capture smartphone users with mobile-targeted digital marketing, you’re likely losing market share with each passing day little by little. The future of eCommerce is mobile. Tap into that. Ensure your website is viewable on mobile. Create an app and market that to users. Reach out on social media platforms. Consider launching an SMS marketing campaign. Open customer service lines on social media, ensuring the leads that arrive to you in real-time aren’t diverted elsewhere with unanswered questions or a lack of mobile functionality.

Are You Misleading Your Users In Your PPC, Social Media, or Email Marketing?

It is vital that what a user thinks they’re clicking on is what they get. If you use click-bait marketing, make false statements in ads, or promise a coupon code, promo, or information that doesn’t immediately exist when a user clicks, you will only frustrate them. Don’t lure someone in with a promise you can’t keep. Ensure all ads, written content, images, and promotional materials are accurate to the utmost degree. Especially if the user has never purchased from you before, you have to build trust with them. Be honest and authentic in your internet marketing.

Do You Have Customer Reviews On Your eCommerce Page?

Over 61% of eCommerce shoppers will read reviews before buying a product. If your website doesn’t incorporate user-written product reviews into its design, it is a red flag for experienced shoppers. Have real reviews out in the open, positive and negative. Make it easy to write a review for those who have bought the product. Use follow-up email marketing to ask and encourage customers to leave a review or to contact you directly if there are any issues. Real user reviews build legitimacy and reassure a lead that the product is worth a look and that your brand is worthy of their business.

Is Your eCommerce Content Marketing High Quality And Detailed?

You may be doing A+ marketing, but if your content sucks, so will your conversion rate. Product pages should have professional photos, to-the-point descriptions, and anticipate and answer a customer's questions about a given product. Things like an FAQ, a how-to guide, benefits, and technical specifications are all things that matter to a user. A lot of the work on improving conversion rates will come from the work you do on your eCommerce website as opposed to singularly focusing on how you market. Write better and sell more.

Where Are You Most Likely to Lose Users On An eCommerce Website?

If you want the real answer to why your eCommerce conversion rate is low, look at the user’s journey and where there’s a drop-off. You may find you aren’t getting clicks to your website. Easy solution. Improve your digital marketing efforts, i.e. better local SEO, more targeted social media marketing, email, etc. If you’re getting a lot of cart abandonment, simplify the checkout process. There could be forms or whole pages you can eliminate. Something could also be tied to the product, i.e., cost, quality, an inaccurate description, etc. Why conversion rates are low for any eCommerce website will be because somewhere along the way – either due to bad design or bad marketing – you’re losing leads that would otherwise opt-in. You can solve the issue if you can find where this is happening.

How you grow your eCommerce conversion rate is to focus on the weak points. Improve upon them. Correct your marketing course. Pay heed to what the analytics are telling you. Contact Unlimited Exposure today to hire an Internet marketing agency in Toronto for eCommerce and get high conversion rates.  UE has a proven track for developing an affordable web site with successful local SEO services in Toronto.