What Digital Marketing Trends in 2022 Can Help You Build Your Brand Online?

A perfectly executed digital marketing campaign built off tomorrow’s trends can future-proof brands headed into their next quarter.

Though every businesses’ objectives and vision may read differently, at the end of the day, the immediate need to generate growth and maintain it is common. It’s the same for any organization. It’s self-sustainability that every brand aims for – that is, enough revenues to break even and move forward.

In this article, we take a look at digital marketing trends in 2022 that experts are tracking and marketers are using today to stay ahead of the curve. Whether you are looking to get more engagement, start a new product line or expand your services, reach more people on social media, or simply make more money, these are trends every and any brand can capitalize on.

Can A Chatbot On Your Website And Social Media Help You?

There are 1,000s of chatbots active on social media, helping users get questions answered and facilitating purchases with ease. Chatbot usage continues to grow, particularly on Facebook where it’s estimated there are more than 30,000 chatbots working away across different brands.

How Can I Get More Search Engine Attention From Voice Search?

Siri. Google Home. Alexa. These are top names in smart home tech and voice search. Write content that better suits voice search. Use a more conversational tone. Try to include longer queries as keywords. Also, the better your keyword research is, the more likely a voice-enabled device will choose you as the response to a user-provided question, comment, or search.

Should My Website Have An Online Store For eCommerce?

Across every age group and background imaginable, more users than ever are shopping and buying online. The pandemic accelerated this growth. If you haven’t yet pivoted to optimizing your website to sell online, do so. Even if you’re not a traditional online shopping business, arranging for ordering online, scheduling curbside pickup or delivery online, and other key strategies will be central to any brand looking to thrive in the digital landscape.

How Often Should I Be Checking My Analytics in Digital Marketing?

Some brands set up Google Analytics and other monitoring software, and they don’t look at it nearly enough. Every click gives you more data. You can define your users’ wants and needs, search query intent, and buying behaviour. You can see content that’s getting clicks and everything that isn’t. You can see where you’re winning users and where you’re losing them. Analytics should be checked at least once a week, with reports generated at least once a month.

Where Is The Best Place to Launch Digital Marketing For Families And Seniors?

While younger demographics dominate TikTok, Instagram, and other platforms, parents and seniors make up more than half of Facebook’s total user base. Facebook is the ultimate social media when marketing to adults 40 years of age and up. For young people under 40 though, elsewhere is where best to focus your efforts marketing in 2022.

Instagram v. TikTok, Which Is Better For Marketing To Young People?

TikTok is growing fast but is still a very underdeveloped platform. It’s a perfect opportunity to tap into young people from 25 years of age and down. Instagram also has a demographic skewed young in the same age range. Comparing active users, Instagram’s 1.1 billion to TikTok’s 689 million, as of January 2021, both platforms are worth exploring in 2022 to target and connect brands with consumers in their early-to-late teens up through to their mid-30s.

Where is The Best Place To Post My Video Marketing In 2022?

Learn the language of each social platform. A TikTok will have a certain tone and feel, as will Instagram. YouTube will be totally different. Facebook also has its own video language, leaning heavily on YouTube. Targeting these 4 video marketing platforms – TikTok, Instagram, YouTube, and Facebook – is your best bet at maximizing reach and getting your content seen.

How Do I Write Emails With CTAs That Will Actually Get Clicks?

Email is still a preferred method of communication by most people. Generic email marketing doesn’t work anymore though. Two things – segment your email subscribers into subcategories that can be targeted with only the most relevant emails and, secondly, personalize everything. Plenty of software exists that allows you to get better at emails, opening up doors for holiday marketing and remarketing that can really boost your numbers. Social media organic reach doesn’t compare.

Do Blogs Still Matter In 2022?

Blog writing is essential to brand-building and attracting attention to new websites. High-quality content writing. Unique writing that isn’t copied from somewhere else. Keyword-optimized. Audience-targeted. If you do these things right and then get your content out through search engines and social media, you can not only instantly reach people but it puts bait out for the future.

How Often Should I Be Posting New Blogs?

Writing a new blog once a month is too little. Once a week is far better. More brands today are moving faster at getting high-quality content out to their users and quickly. More isn’t better… unless it’s done in equal measure with quality monitoring. Focus on your expertise. If you can’t churn out enough content to follow a once-a-week schedule, hire a digital marketing service offering content marketing. Brands of all shapes and sizes have to keep up, and continue generating momentum and attention or risk losing theirs to others.

How Can I Make My Digital Marketing Hyper-Local And Get More Clicks In My Area?

If your business only serves Toronto, Ontario and the majority of your clicks are coming from New York, Vancouver, and Texas, that doesn’t translate to real revenues. Hyper-local digital marketing includes not only local keywords and geography mentions in your content but targeting ads according to location, registering for local classified ads, and including local information on your website and social media profiles. Anything you can do to associate your business to the area it serves will help your content find its way to the right people – those that actually buy from you.

Should I Write An eBook As A Digital Marketing Strategy?

An e-book that isn’t particularly unique is time-consuming to put together and doesn’t yield the same interest e-books once did over a decade ago. A podcast, video, live stream, or blog’s a better use of one’s time and can generate more clicks for an equally sustained period if it’s evergreen content. It is rare that an e-book would be a preferred marketing strategy. So should you write an eBook – arguably, probably not.

Are Your Values Aligned To Those Of Your Target Market?

Millennials and younger consumers want to buy from brands that have values similar to their own. As a modern business, invest in things that are going to positively change the world, i.e. charity organizations and similar sponsorships. Humanize your brand by sharing the good you do, in videos, emails, and on social media. More brands have turned philanthropy into a primary marketing strategy, participating in bettering the planet, individual communities, and more. Regardless of who your target audience is, your values should be identical to theirs and communicated in some way in your content.

How Can I Use Live Streaming In My Digital Marketing; Is It Worth It?

If you aren’t familiar with live streaming on Twitch and other platforms, live video streaming continuously spreads content at all times of day. How brands can use this varies. You can stream special events, host a live Q&A session or interview, and more. The best ROI in live video streaming probably comes from using influencer live streams where there’s already a built-in audience, removing the risk of you launching a live stream and not having it draw.

These are marketing trends in 2022 that can’t be ignored. They’ve been cooking up for years, continuing to guide how digital marketing campaigns are planned and executed today. To maximize the success of your brand in the next twelve months, don’t hesitate to lean into any of the trends mentioned on this list.