What Are The Best Social Media Marketing Tactics That Work In 2021

The anatomy of social media marketing is one that relies on overcoming the limitations of algorithms, unpaid organic advertising, consumer objections, and competition.

The best social media tactics in 2021 have been fine-tuned to get you results. In this context, making a successful social media campaign means getting noticed and being heard. Unfortunately, you can be seen for the wrong things or be ignored. A simple miscalculation can cost a brand big.

This is how to target a successful social media campaign and these are the marketing tactics to use.

What Are The Goals Of Using Social Media For Business?

Using social media for business does two things. You generate leads. You create awareness. A successful campaign will do both and keep existing followers engaged. If your campaign accomplishes this, it is up to the messaging and content to bring a lead further down the sales funnel.

Why Should I Segment My Audience For Social Selling Campaigns?

Human beings are intersectional. We all carry multiple identities, divided by gender, race, income, lifestyle, habits, and buying preferences. The more specific you are in segmenting target audiences, the easier it will be to communicate to those demographics. Different marketing resonates with different demographics. Know yours.

What Is The Best Tone And Language For Social Media Posts?

A key social media marketing tactic to get right is tone and language. Your audience dictates tone. Speak to them as if they were your friend. Share a common language. A quirky emoji-filled post targeting under-30s isn’t going to resonate with a father searching for a power tool. More innovative tactics aside, getting the tone right is a basic every campaign has to learn.

Should I Use More Than One Social Media Platform?

It’s better to do have social media platform do well than to have four or five that aren’t performing. Pick a social media account you are going to maximize. It will be one where your audience is most likely to visit, like Instagram or Facebook. You can have other channels established with their own respective profiles but for the sake of a successful social media marketing campaign, you want to focus in on only one to start.

Is Video, Images, Or Text The Best Social Media Tactic To Attract New Leads?

You get more engagement on images than you will text and more on video than you will images. That said, video, images, and text all play a role in boosting social media marketing numbers. The key is to have a variety and make it a point to have your brand be visual. Users love video and images. A visual says more than any written content can. A newsworthy video or meaningful image are two things that can nab you more followers, tons of hits, and massive increases in engagement.

What Is The Most Memorable Type Of Video and Image?

A memorable video or image resonates. Look to movies as a great example. The scenes we remember are those that hit us on an emotional level. They tell a story. Do the same with your digital marketing. Don’t make it cheap, fake, or overly dramatic, but an authentic, emotion-led story in video or image form can capture much attention. Make people feel something. That’s the key to a visual. If you can’t do that, you might as well be writing a description or something forgettable because that’s all it will be.

How Do I Get More Views On My Social Media Posts?

The most relevant posts get the most views. Have a yearly calendar. Write out holidays to have holiday-specific social media content for them. Put out posts referencing relevant newsworthy events. Jump on board hashtags that matter to you. The more you participate in what’s happening in the world around you, the more people you can pull in. Holidays are great for exactly this.

Can You Make Your Users Feel Special And Valued?

There’s no better tactic in any sales, marketing, or relationship-building than making someone feel special. How you do that is through several ways. Tone and language count. Customer service matters and social media chatbots can help with that. There’s also creating an experience, such as through augmented reality. AR, AI, and smart tech may have their own opportunities to help boost your brand on social media and elsewhere. Make your brand a superstar. Make it memorable. When you make people feel like they matter, you will matter to them.

What Social Media Posts Get The Most Clicks And Make The Most Money?

Social media marketing makes money when it’s either emotional-led storytelling or when it educates. What posts tend to make the most money long-term are how-to guides and educational posts. This is because they do not expire. They’re always in style. Put out the occasional tutorial, how-to guide, or an info-based post. Monitor the clicks. You will likely see those types of posts succeed far past any sort of promo-based posts, although promos can work sparingly.

How Do I Create A Social Media Campaign Targeting Local Users Only?

An important social media marketing tactic is to target locals. People want to invest in local businesses. Less and less, they want a multi-location conglomerate. Target local, win local. Numerous strategies exist to do this, beyond simply restricting an ad campaign to a specific region. Work on your Local SEO, hire local influencers, and share local customer stories. Sponsor and participate in local events. Contribute to a local charity. Share video content from your location.

What Is The Best Way To Overcome Selling Objections On Social Media?

Objections in sales are a regular thing. On social media, objections can quickly grow out of hand and harm your reputation as well as hurt your numbers. This is why you don’t leave a social account unmonitored. Be participatory. Monitor your accounts every day. How to overcome objections – especially those based around fear, anger, or misinformation – is to use truths and facts. There is a time and place for opinion-based content. For objections through, simple, straightforward truths are your best defence. That’s a winning tactic.

How Do I Avoid Spamming My Followers On Social Media?

Spam is a concern for a lot of brands. They don’t want to post too little but they don’t want to post too much. First, set a schedule. Define how many posts you will put up weekly. Next, understand that every post should have value. It should be entertaining, educating, funny, meaningful, or impactful. Do not post too many sales and promos on social media. There’s certainly a time for those types of posts. You can do them once in a while. Sales and promo on social media is the type of content most likely to be interpreted as spam. It’s a risk, when done too much.

How Do I Make My Brand Appear Trendy, Engaged, And Ethical?

To make your brand appear trendy, engaged, and ethical, there are several key strategies you can implement. By incorporating these elements into your brand's online presence, you can attract a larger audience, build customer loyalty, and enhance your brand's reputation. Here are some tips to help you achieve these goals:

1. Stay on top of industry trends: Regularly research and monitor the latest trends in your industry. Incorporate these trends into your content strategy, social media posts, and website design to showcase your brand's relevance and modernity.

2. Engage with your audience: Actively engage with your audience through social media platforms, blog comments, and online forums. Respond to their comments, answer their questions, and encourage user-generated content. This level of engagement shows that your brand values its customers and is actively involved in the conversation.

3. Create valuable content: Develop content that not only promotes your brand but also educates and entertains your audience. Publish blog posts, videos, and infographics that provide valuable information, showcase your expertise, and entertain your audience. This will position your brand as a thought leader in your industry.

4. Emphasize ethical practices: Highlight your brand's commitment to ethical practices and social responsibility. Participate in charity. Establish what your social ties are. Support causes. People want to support brands that do more than just sell and sell.

Try to find something that matters most to you. It could be anything. Homelessness. Mental health. Cancer research. Kids. Pets. There is no shortage of organizations to support.

Share stories and initiatives that demonstrate your brand's dedication to sustainability, fair trade, or community involvement. This will appeal to socially conscious consumers and enhance your brand's reputation.

5. Optimize your website: Implement SEO techniques such as keyword research, meta tags, and optimized content to improve your website's visibility in search engine results. This will attract more organic traffic and increase your brand's online presence.

By implementing these strategies, you can make your brand appear trendy, engaged, and ethical, while also improving your website's SEO performance. This will ultimately lead to increased brand visibility, customer engagement, and long-term success for your business.

How Much Money Do I Spend On Marketing My Business On Social Media?

You don’t have to spend a lot of money on social media but you have to spend a little. No marketing tactics will cut through social media without at least a little money behind them. Professional photos and graphics. Professionally-made video. Expert-written social media posts and content. Ongoing social media monitoring. Social media strategists. These are all areas to examine in terms of how much you want to spend and what sort of success you want to see.

Social media is a crucial marketing channel. Elevate your Local SEO. Elevate your brand. Elevate numbers across the board. Make people pay attention and get them to click ‘yes’. Connect with a social media expert in Toronto today at Unlimited Exposure. See the future in front of you.