What Works in Digital Marketing in 2022?

Any brand or business that’s going to succeed in 2022 will rely heavily on digital marketing to develop and maintain a target audience. More than any offline marketing strategy delivers, online marketing can provide leads, conversions, brand authority, awareness, and profit and revenue growth.

Aside from the traditional digital marketing techniques that still work as well as ever, this year bubbling under the surface are a whole new set of trendy marketing strategies and unexplored avenues on social media. For the lucky brands who can capitalize and bet on the right risks, immense success awaits.

As we dig into a new year of trends, tech, AI, and digital marketing in 2022, here’s what works.

What Is The Best Digital Marketing Ad?

The best digital marketing ad is high-value content. With hundreds of millions of users using ad blocking software and advertisements being seen as more of an interruption to browsing, it’s content that will get you those eyes and clicks that ads once could. Write a blog. Make a video. Deliver a podcast. With a unique voice and valuable content to share, you’re creating non-interruptional positive ads for your brand that will get you noticed.

Is Content Marketing Still Valuable To A Digital Marketing Campaign?

More than ever, content marketing holds the key to capturing audience. Blogs. Images. Video content. From your web design to your social media posts, if you’ve got bad content, don’t expect people to pay attention to you. Invest in creating high-quality, unique content and algorithms on every platform will reward you with features, clicks, and ultimately profit.

Does My Online Marketing Need Video?

Video is the king of content. More than 80% of all Internet traffic is video-based. A good video marketing campaign gets attention but they are, of course, more time-consuming to assemble compared to writing a blog or making an image. Fortunately, if you plan right, once you’ve completed your first video marketing post, this video can last a long time and help deliver repeated clicks for months on-end. Share it on social media. Embed it on your website. Video marketing is a major asset to any new or existing brand wanting to grow in 2022.

What Is The Most Effective Video Marketing You Can Do?

Promo videos are a waste of money, for the most part. All you need is one promo video, if you haven’t one yet. The most effective video falls into one of three categories – testimonials, entertainment, or tutorials. Each of these explores a topic without being too sales-driven. They inform. They entertain. They show a positive difference that your brand makes which can inspire your customer to make a purchase. Due to their high cost of production, try to make sure any video marketing is evergreen content. This is how to maximize your time, money, and effort on projects like these.

How Do I Maximize The Customer-Brand Relationship in Marketing?

A short-term customer relationship is you advertise, they click, they buy, and it’s done. More marketing is centralized on long-term lead development and this is absolutely the right approach to take. Whether there is or isn’t an initial purchase, expand your marketing effort to continue interacting with customers in the months ahead. This can be through an email marketing campaign or social media posts, if you like. Always be cultivating – the ABC of digital marketing.

How Do You Do Customer Service Online?

Customer support systems are not necessarily marketing-centric but due to their ability to foster word-of-mouth both positively and negatively, they have a big influence on brand perception. Here are a few customer channels and customer service approaches that tie into your digital marketing to keep in mind.

Chatbots. On your website, an online chat is an excellent way to direct a user to the information they need and/or coach them through an eCommerce purchase.

Email. When there are larger issues at play or if there’s a major issue with a product, a customer service email channel is a necessity to have open. You do not have to appear difficult to contact.

Social media. Respond to comments on social media. Direct message. Social media is your #1 customer service tool. Not only is it good engagement but when customers understand that you care and can be reached by social media, you open the doors to shares, likes, subscriptions and follows, and more sales. Not enough businesses are doing this which immediately will put you head and shoulders above your competition.

I’ve Created My Social Media Business Page And Have My Website. Now What?

A decade ago, social media marketing and web design done effectively could elevate a business into the stratosphere. Today, it’s not enough. It’s the equivalent of showing up to work. You need more. Brands that go far this year will find new ways to get their message out, i.e. podcasts, video series, and more. Have your website. Have your social media. Absolutely, they are important platforms to have active. But also, go further.

What Are Good SEO Practices In 2022?

Here are some of the best SEO practices in 2022 to use to set up your online marketing with.

High-quality content future-proofs your website and online presence to possible algorithm changes.

Mobile search has more value and more users than desktops and laptops. Prioritize a mobile campaign.

Optimize your posts for voice search with more long-tail keywords and a question-and-answer structure.

Incorporate more local SEO strategies and local keywords to appeal to searchers in your area.

What Is The Best Approach To Creating Digital Marketing Campaigns in 2022?

You can separate digital marketing content creation into three categories, any of which is appropriate depending on your target audience.

Informative. Some content is information-driven and not remotely sales-based. It’s educational. Informative content can share something new or interesting, potentially editorializing it or asking your audience a question about it.

Provides help. Some content is designed to help a user reach a goal, i.e. a tutorial. The usefulness of one’s marketing content does not adopt a sales-friendly tone but is rather purely helpful. Do this right and users will come to associate your brand with subject authority, trust, and loyalty.

It’s all entertainment! Fun, entertaining content marketing is what gets the most shares, clicks, and dollars online. TikTok’s built a whole platform off this. Memes. Fun videos. Anything that’s gone viral can be used as a basis for what high-value marketing entertainment is.

How Do I Make My Website Load Faster?

Anything you do on your website and your digital marketing campaign can be sabotaged if pages are loading slow. Slower sites are being downgraded big-time by search engines and customers alike. Be aware of what you’re coding and what’s being hosted directly on your server. Use content delivery networks, or CDNs, for large images and content. Tap into accelerated mobile pages, or AMPs, to minimize load times further. There are dozens of strategies to take helping your web pages load in two seconds or less. This should be the goal.

If You Sell Online, How Do You Make Your Website Secure?

A sure killer of eCommerce and online shopping is a website that comes with a non-secure site warning, no SSL certification, and warnings throughout the checkout process. Web users are alerted through their browser if a site does not have secure encryption. That’s the first thing to handle. Next is ensuring you have a secure payment method. Any eCommerce website should be made to look official, real, and honest. Especially for new brands selling online, if users get the sense that there’s something lacking in safety or privacy, they will be gone fairly quickly.

With the predicted end to the COVID-19 pandemic on the horizon, 2022 will be a big year in marketing, business, and money-making. To connect with a digital marketing expert and a team of professionals who will work with you to deliver the best ROI marketing campaign possible, contact Unlimited Exposure today.