The ROI of video marketing FB Vs Tiktok Vs Instagram Vs Youtube

 Pretty much every social platform lets you upload videos, but where should you really put your focus? FaceBook, Tiktok,  Instagram or Youtube? Let's dive into some key video stats that'll give you a solid starting point.

YouTube: The Video Powerhouse

Think of YouTube as the granddaddy of video content. Not only is it a haven for brands to flex their video marketing muscles, but it's also the world’s second-largest search engine. That spells huge potential for optimizing your videos to get top-notch search visibility.

If you're a brand looking to dip your toes into video content, YouTube is your go-to platform. Check out these eye-opening stats:

YouTube boasts over 2 billion monthly users.

YouTube Shorts rakes in about 70 billion views daily.

A whopping 56% of users name YouTube as their favourite video platform.

84% of marketers prefer YouTube for sharing their videos.

70% of viewers have bought something after watching a brand on YouTube.

When it comes to reaching business goals, 78% of people find YouTube the most effective, outperforming platforms like Vimeo.

These numbers make it clear: if you want to make a splash with your video content, YouTube is where it's at!  Sources: YouTube

Let's zoom into Instagram Video Insights

 Instagram is a powerhouse for promoting your products and boosting your brand visibility. Just take a look at these compelling stats to see why it's a marketer's dream:

Instagram entertains 2 billion active users monthly.

Half of Instagram's audience has headed to a website to make a purchase after viewing an ad on Instagram Stories.

Ranking as the 4th-most visited site globally, Instagram's reach is massive.

It's the top choice for the younger crowd, with users aged 16-34 flocking here the most.

An impressive 44% of Instagrammers shop on the app weekly.

These figures showcase Instagram's mighty influence on consumer behaviour and its effectiveness in driving brand engagement. If you're aiming to capture the attention of a vibrant, shop-ready audience, Instagram is your go-to platform. Sources: Instagram

Let's zoom into Tiktok Short Videos and its power.

TikTok isn't just another social media platform; it's a video-first powerhouse. It's particularly crucial for ecommerce brands aiming to tap into the Gen Z demographic (18-24 year-olds). Some TikTok experts predict that TikTok Shop will become a major force for brands seeking to boost their revenue in 2024.

Here’s why TikTok should be on your radar:

Videos that feature a brand’s key message within the first 3 seconds see significantly higher click-through rates, with 63% effectiveness.

TikTok boasted 1.5 billion monthly active users in 2023, and it’s projected to hit the 2 billion mark by year's end.

A staggering 85% of brands said they planned to up their TikTok investments in 2023.

Millennials on TikTok are 1.3 times more likely to tag products than on any other platform, showing a unique engagement trend.

The top content categories on TikTok? Entertainment leads, followed closely by dance and prank videos.

Among the various types of content on TikTok, tutorials are particularly popular, followed by product reviews and personal stories. This indicates that users not only seek entertainment but also value informative and practical content.

Users spend a notable amount of time on TikTok, with averages around 95 minutes per day. The app is typically opened 19 times daily by an average user. This high level of engagement outpaces many other social platforms​. Sources: TikTok

Facebook Video Insights

Facebook, our familiar digital hangout (or adversary, depending on your perspective), continues to command the attention of millions daily. And with Facebook Ads' ability to reach 2.08 billion people, it's a hub you can't ignore for video marketing. Ready to see what Facebook can do for your videos? Check out these compelling stats:

As of the third quarter of 2023, Facebook boasted over 3.05 Billion monthly active users.

A significant 53% of users are more inclined to shop from a business they can message on Facebook.

Facebook ads touched more than 2.24 billion users in 2023, marking a 5% increase from the previous year.

Retail brands on Facebook see an average click-through rate of 1.59%, ranking it second across all industries for ad engagement. ( with apparel brands leading at a 4.11% average conversion rate.)

Facebook Stories are particularly popular, with 500 million people using this feature daily​. And over a billion people connect with businesses on Facebook each week, underscoring its role as a significant platform for commercial engagement. Yet, Only 18% of Americans think Facebook does a good job protecting their privacy and data​.

Facebook was the fourth most downloaded app in 2022, demonstrating its continued relevance in the digital landscape​.

 Considering these numbers, Facebook remains a potent platform for video marketing, especially if direct customer interaction and high engagement rates are your targets. Ready to boost your brand's presence with Facebook video ads? Let's make it happen! Sources: Facebook

The ROI of video marketing FB Vs TikTok Vs Instagram Vs YouTube

Let's get to the final question: Which social media platform gives you the best bang for your buck?

Want to really grasp the muscle behind video marketing? Just peek at the ROI statistics—they're a real eye-opener! Keep these figures handy next time you're pitching a video marketing budget to your boss. 🤑

Short-form videos are the big winners when it comes to ROI.

Thanks largely to social platforms like TikTok, it’s evident that short-form videos can deliver the most bang for your marketing buck. They're a hit among marketers too, with 44% churning them out regularly.

Why are they so effective? Well, short-form content is not only quick and cost-effective to produce, but platforms like TikTok also allow brands to share authentic, unpolished content that really engages audiences. This approach not only ramps up brand visibility but also opens the door to more sales opportunities.

Oh, and get this—TikTok overtook Instagram in total daily minutes watched in 2022 and is on track to surpass Facebook by 2025!

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