How to Turn One Article into 10 Different Pieces of Content

Key Takeaways:

1. Repurposing content for SEO: Transforming one article into multiple pieces of content can improve your SEO by reaching a wider audience.
2. Maximize your content’s value: Repurposing extends the lifespan of your original content and enhances its impact.
3. Diversify content formats: Different formats cater to various platforms and audience preferences.
4. Boost brand visibility: By turning a single article into various forms of content, you’ll increase brand exposure and engagement.

Creating a comprehensive, well-researched article takes time and effort. But why stop there? Repurposing that article into different types of content is one of the most effective ways to maximize its potential. In this blog, I’ll Walk you through how to turn one article into 10 different pieces of content, complete with useful insights, real examples, and numerical stats to show just how impactful this strategy can be.

 

Why Repurpose Content?

 

Before diving into the "how," let’s look at the "why." Repurposing content is like getting more mileage from the same tank of gas. You’ve already done the research, you’ve already written the piece, and you have the data. By transforming that article into various formats, you increase your reach, save time, and improve your SEO. According to HubSpot, 60% of marketers reuse content two to five times to maximize their ROI.

 

Step 1: Turn Your Article into a Blog Series

 

If your original article is packed with information, consider breaking it down into a series of shorter blog posts. This approach allows you to dive deeper into specific subtopics and create a series that keeps your audience engaged over time. For instance, an article titled “10 Proven Strategies to Boost Your SEO” can be turned into 10 mini-posts, each focusing on one strategy.

 

 Real Example:

 

An e-commerce business in Toronto focusing on SEO might take an article on “Top SEO Tips for Online Stores” and break it down into individual posts such as “How to Use Meta Descriptions Effectively” or “Why Product Page Optimization is Key for E-commerce Success.”

 

Step 2: Create Infographics

 

Visual content is incredibly impactful—research indicates that infographics can boost web traffic by as much as 12%. Simplify the main takeaways from your article into an engaging infographic that’s easy to share on social media or embed within blog posts. With tools like Canva and Piktochart, you can easily create professional-quality infographics without any design skills.

Struggling to make your content work for your local SEO? We’re here to help! Reach out to Unlimited Exposure for expert guidance in content marketing tailored to boost your local presence. Call us today and let’s get started!

 

Step 3: Transform into Social Media Posts

 

Repurpose your article into bite-sized content for social media platforms. You can create multiple posts by pulling out key statistics, insightful quotes, or quick tips. Instagram, LinkedIn, and Twitter are ideal platforms for sharing these smaller snippets. Content repurposing for better rankings is all about reaching your audience wherever they spend time.

 

 Example:

 

An article on “How to Improve SEO with Content Repurposing” can provide several Twitter-worthy posts, such as:

- “Did you know repurposing content can improve your SEO and boost site traffic by up to 60%? #SEOTips”

- “Quick Tip: Turn your blog posts into carousel posts on Instagram to reach a wider audience! #ContentMarketing”

Step 4: Record a Podcast Episode

 

Podcasts are surging in popularity, with more than 60 million U.S. households tuning in. Transform your article into a podcast episode by discussing its main points, sharing examples, and adding extra insights that weren’t included in the original piece. This approach not only helps you reach a new audience but also adds more depth to your content strategy. Get this, there are over 1 billion blogs out there, in contrast, there are over 4 million podcasts.

 

 

Step 5: Create a Video Summary

 

Video content is incredibly engaging, and viewers retain 95% of a message when watched in a video, compared to just 10% when reading text. Create a short video summarizing your article and share it on platforms like YouTube, LinkedIn, and social media. If you’re a content marketing company, these videos can be a great way to showcase your expertise.

 

Extra Resources:

Click. Ship. Smile: E-commerce Secrets for Happy Customers

Marketing on a Dime: Stretch Your Budget Like a Gymnast

Voice Search, Is Your Website Ready for How People Search Now?

Review Powerhouse: Boost Your Local SEO

 

 

Step 6: Develop a Webinar or Online Workshop

 

Turn your article into a live or recorded webinar where you delve deeper into the topic and interact with your audience. This is especially effective for topics related to local business marketing in Toronto, as you can engage with businesses that are looking to learn and grow.

 

 

Step 7: Build an Email Newsletter

 

Summarize your article into a newsletter that can be sent to your subscribers. Use the content to keep your audience informed, provide value, and drive traffic back to your website. Adding a CTA (Call to Action) like “Read the full article here” encourages your readers to explore your site further.

 

Feeling overwhelmed with your content strategy or local SEO? We’re here to make it easy. Call us at Unlimited Exposure, and let’s talk about how we can elevate your business and connect you with more customers.

 

Step 8: Create Carousel Posts for Instagram

 

Instagram carousel posts are incredibly effective, often achieving 1.4 times more reach and 3.1 times more engagement than standard posts. Break your article down into swipeable slides, providing an interactive and engaging way for readers to consume your content on social media.

 

 

Step 9: Write a LinkedIn Article

 

Republish a portion of your article or rework it into a LinkedIn post to reach professionals in your industry. LinkedIn articles allow you to showcase your knowledge, connect with industry peers, and build your reputation as an authority.

 

Step 10: Create Downloadable Checklists or Guides

 

Transform your article into a downloadable checklist or guide that adds value to your audience and grows your email list. For example, if your article is about “Content Repurposing Best Practices,” create a checklist that outlines the key steps and tools needed to repurpose content effectively.

7 Frequently Asked Questions (FAQ)

 

1. What is content repurposing, and why is it important?

   - Content repurposing is the process of taking existing content and transforming it into different formats to reach a broader audience. It’s important because it maximizes the value of your content and helps improve SEO.

 

2. How does content repurposing improve SEO?

   - By repurposing content into various formats, you can increase visibility and engagement across different platforms, which can contribute to better search engine rankings.

 

3. What are the best practices for repurposing content?

   - Focus on high-performing content, adapt it to fit each platform, and ensure each version provides value. For example, turning blog posts into social media content or videos helps reach different audience segments.

 

4. Can I repurpose content for e-commerce?

   - Yes, e-commerce businesses can benefit from repurposing product guides into videos, blog series, and social media posts to boost engagement and drive sales.

 

5. How can local businesses in Toronto benefit from content repurposing?

   - Local businesses can reach a wider audience by adapting content to various formats, enhancing their marketing strategy, and improving SEO to attract more local customers.

 

6. What tools can help with content repurposing?

   - Tools like Canva for infographics, Anchor for podcasts, and Buffer for social media scheduling can streamline the content repurposing process.

 

7. Why should I consider hiring a content marketing company for content repurposing?

   - A content marketing company has the expertise to identify opportunities, create high-quality repurposed content, and execute a strategy that aligns with your business goals.

 

Repurposing content is one of the most effective ways to amplify your brand’s voice and extend the reach of your content. By implementing these strategies, you’ll not only save time but also ensure your message resonates with different audiences across multiple platforms. Whether you’re focusing on e-commerce content marketing in Toronto or building a local presence through social media content in Toronto, these practices can help you stay ahead in the game.

 

About Unlimited Exposure Online

 

UnlimitedExposure.com is a leading digital marketing agency based in Toronto, with over 25 years of experience in helping businesses maximize their online reach. Specializing in local SEO, we offer innovative strategies to boost brand visibility and engagement. Our proven expertise includes content repurposing, which transforms a single article into diverse, impactful formats, enhancing search engine rankings and reaching broader audiences. With more than 1,000 websites designed since 1997, we understand the nuances of effective digital marketing. Let us elevate your local SEO strategy in Toronto, ensuring your content resonates across all platforms and attracts the right customers.