Tips to use blogging as SEO machine
Whether you're starting a business or just looking to share some of your insight with the World Wide Web, it goes without saying that blogging can help you become an SEO machine. We can now see that blogging has become a widely celebrated tradition in the online community, but it is very rare for blog posts to actually discuss the SEO efforts that go towards making them successful. While some may argue that they only write blogs to vent or share a point of view, the truth is simple: if the quality of blogging is good and your blog posts are essentially solving people's problems, with a little tweaking, you can make significant SEO gains which can lead to more traffic.
Adding a blog to your website or enhancing the SEO strategies for an existing blog can significantly boost your online visibility. The key objective is to ensure that your blog posts attract attention, are read by a wide online audience, and encourage sharing. To achieve these goals, you should consider the following effective tactics that can drive more traffic to your blog posts.
1. Solving People's Problems
When people search and find your blog post, among others, it is because the search engine tells you that this page has massively useful content catered to your request or "problem". Aside from exploring relevant keywords to your niche market, focusing on relevant problems or questions in your niche market can also help you gain great insight into implementing SEO efforts in your posts. Analyzing your market will help you build a relationship with your audience which will then give you the tools to help them out. You would then incorporate these solutions into each of your blog posts to generate more traffic. A search engine's premise is to help people with relevant and helpful search results. The more relevant your posts are to solving people's problems, the more shares you'll get and the higher you will be ranked.
2. Solving problems with original content
Content strategy is critical on all levels! Aside from being committed to producing original contexts of writing that help your audience, it would help if you also thought of things such as visual appeal. Just think for a moment: if a picture is worth a thousand words, then how much more effective would a video posting be? By adding videos to your blogs, you are also building links and generating traffic from sites such as YouTube and Vimeo. Videos are excellent on mobile devices as well, and you will notice a lot of your traffic can increase if your posts are shared.
3. Be social on social media!
This one is a no-brainer. Use your social media pages to be social! You have these platforms readily available for you to let your followers know of a new post. These are your most reliable medium to spread the word of a new post and for potential sharing of your posts. It is here that at any given time the right post can go viral! It is also important to acknowledge that search engines use social media as a form of authenticity for the blog writer, so it is very important to keep your social media pages updated and use them as a platform to circulate your newest blog posts, creating more and more links.
4. Backlinks
The rule of thumb here is quality vs. quantity. Think of backlinks as referrals. Would your new employer prefer 100 referrals from your elementary friends or 2-3 referrals from your old employers and colleagues? The same theory applies with backlinking to your site, search engines place value on the domain name that relates to you. In essence, if other sites (of value) are referencing your site, then based on search engine logic, it must be a relevant and trusted site with relevant content. There are many ways you can gain backlinks: you can send out a virtual press release through syndicated services, you can blog or contribute to forums on third-party websites with links back to your own or explore different portals and directories readily available.
5. Consistency
But do not over-blog! I guess the same rule applies to this one, too. Quality over quantity! Too many posts in quick succession may drift your followers because they start losing interest in sensing the biasing. Fix a time frame and post regularly but make sure each post is of high quality and is a complete piece. It will not only set a standard among your virtual audience, but it will help you maintain an excellent standard for all your SEO efforts.
If you want to learn more about how to rank on the first page of Google, here are some resources that might be helpful:
How to Build a Search Engine-Friendly Website
On-Page Optimization for Local SEO
Maximizing Your Local SEO Efforts: Tips and Tricks for Small Business Owners
Why Choose Unlimited Online Exposure for Local SEO in Toronto?
Unlimited Online Exposure, a renowned digital marketing agency situated in Toronto, has built a strong reputation in the industry over 27 years. They are widely recognized as trailblazers and boast an impressive track record of successfully creating over 1400 websites.
Unlimited Online Exposure is dedicated to offering cost-effective web development services in Toronto, along with social media marketing, content marketing, local SEO, chatbot integration, CRM implementation, inbound marketing and video marketing in Toronto. Their range of services is specifically tailored to enhance brand visibility and drive online success for businesses. If you would like more information, please don't hesitate to contact us at 416-477-0594 or visit our website.
