How to Tell when your Marketing Strategy isn’t Working

Think you need to update your marketing approach? Take a look at what your current strategy is and analyze what it’s doing for your company. You may not be sure what to look for, so here are a few signs that indicate that you need to change your strategy.

If your views, shares, and mentions are minimal on all social media platforms, chances are you’re not advertising correctly. Taking the time to create a relationship with your target audience and then directing them to your profile is the key to gaining more customers. Download an analytics program that records the amount of interaction each of your posts receives. Reuse the formula of the ones that work and scrap the ones that don’t.

Another indication that you need to do some adjusting is if you don’t appear in search results. The easier you are to find, the more likely you are to generate sales. Blend specific words and phrases into your page that you want people to associate with your brand. The next time someone types those words into the search bar, your page should be one of the top five results.

Having your content bounced back to you by publishers is never a good sign. If you want to post as a guest on other company’s pages and expose your brand to more potential customers, ensure your content is eye-catching, relevant, and not overly pushy. No one wants to be bombarded with constant promotions, regardless of the company those promotions are coming from.

Choose your words and guest post pages wisely, because no social recognition means no new customers. Teaming up with popular companies is a good start, but if you do so and see no change, consider tweaking your content to reflect what your brand stands for and what it aims to accomplish. People love passion, and putting yours on display is a great way to draw customers in.

Finally, make sure your content is well-crafted and cohesive. Avoid overwhelming your audience or leading them astray; instead, stick to a plan and carry it out effectively with the help of your sales team. Spelling mistakes, awkward sentences, and irrelevant information shouldn’t be present in any of your posts.

You won’t hit the mark every time, but don’t worry about being perfect. Very few businesses are successful 100% of the time. Just aim for consistency, devotion, and honesty in your posts, and you’ll have much better luck increasing your revenue.