How to Choose the Right Content Marketing Agency
Sometimes the best way to get the word out about your content is through a content marketing agency. There are many available to companies who are willing to pay the price for one, but which of these agencies will meet your needs? Choosing one at random can be dangerous, so look for the signs below on your search for the ideal content marketing agency.
Most agencies are ready and willing to help their clients, but neglect to ask what the client’s goals are. They should help companies form a business strategy by taking their goals and creating achievable checkpoints throughout the journey that the company can meet to near the end result they want. The ability to come up with a solid plan is the first and most important sign of a good content marketing agency.
When you’ve come up with a realistic plan, your agency should prompt you to or help you with ideas as to where you can put your content and how you can adjust it to fit to each platform. Blogs are great, but they’re not always the best option if you want your content to be seen quickly after posting. The agency you choose should work with you to come up with new and interesting ways to put your content out into the world. This can include podcasts, videos, slideshows, infographics, and other underused formats that could be of use to your company.
New channels shouldn’t be your only focus; your main channels need attention, too. You likely already have access to platforms that can accommodate content marketing if you put in a bit of effort. A good content marketing agency will identify strategies you can use to expose your content to more of your target audience through the platforms on which you’re present. Focus on the sites with the highest concentration of target audience members for the best results.
Every step of your content marketing strategy should work with the average buyer’s journey, incorporating the features of search engines and social media sites in a way that your target audience will notice initially and pay attention to for an extended period of time. More importantly, the agency you choose should recommend and implement measurement strategies so you can track your content marketing progress along the way. They should suggest a variety of different tools to ensure you get detailed data, which you can then use to alter your content marketing strategy as needed.
Finally, it’s crucial to your content marketing success to ensure that the agency you’re looking at is open and honest about their work. They should have a good number of reliable references, examples of their past work, and other telltale signs that they can be trusted. A secretive content marketing agency could turn out to be a scam.
While you do need to find a content marketing agency that suits your needs, consider the above when choosing one, as these points apply to all companies.
