A Sneak Peak into 2018’s Biggest Trends in Ecommerce Web Design

 Top ecommerce web design companies are already capitalizing on some of this year’s biggest trends. The trends we’ve included on our list of 2018’s biggest tap into the creative minds of savvy web designers and passionate ecommerce developers. For better conversion rates, adapt any of these tips and strategies to your ecommerce website.

 

 #1 – Customized, location-friendly, date-friendly email marketing

 Attracting existing and new customers to your ecommerce platform is made easy using email marketing. By sending offers directly to a person’s inbox, catch consumers as they’re ready to buy. Create location-based, limited-time only promotional offers. Send discount codes for special holidays, such as Christmas, Valentine’s Day, summer vacation, and more. More companies in ecommerce are seeing bigger revenues from email marketing than they are anything else, including social media marketing.

 

 #2 – Higher customer engagement via social media and other platforms

 Ecommerce web design marketing campaigns must be built off consumer engagement. Emails, social media, customer service initiatives, and other engagement strategies are extremely effective at leading customers back to your ecommerce marketplace.

 

 #3 – Informational, helpful content

 Most customers doing online shopping will take the time to research a product and look into reviews, prior to making a purchasing choice. By setting up your ecommerce site with a review section for each product and sufficient product descriptions, this content may be enough information to qualify the customer then and there. Better yet, combine this with unique blog and social media content built on a content marketing strategy, and before long, you should see big improvements on key metrics.

 

 #4 – Humanizing your brand

 Be real, authentic, and human in your email communications to the customer, social media postings, and content marketing. Adding personality and some genuineness gives the impression that consumers are with a friend. By being real and connecting with your customers sans the excessive sales pitch, you may see more loyal consumers in the long-term.

 

 #5 – Taking control of ecommerce social media pages

 When customers are ready to make a purchase on something, if an ecommerce site doesn’t have all the answers, customers will likely visit social media to pose the question. As an ecommerce web company, being on top of social media queries and reviews can add tremendous value to the business. Any long-term ecommerce strategy should incorporate social media, to some degree.

 

 #6 – Mobile-friendly and mobile-optimized

 More users are coming to ecommerce sites than ever before from mobile devices. Focusing on convenience and accessibility on mobile platforms has been key for numerous ecommerce brands early in 2018. When creating a mobile responsive ecommerce web design, be sure to take into account any chat support you wish to include, in addition to ensuring the checkout process is sufficiently optimized. To this point, offering digital wallet payment options – such as PayPal – can increase an ecommerce site’s chances at closing a sale.

 

 #7 – Using a pick-up in-store option for any brick and mortar businesses

 If you are one of the ecommerce sites fortunate enough to have a brick and mortar partner or a dedicated location, setting up in-store pick-ups can be a great way to encourage consumers to buy. This way, they can order product online, save on shipping costs, and on top of everything, you receive a walk-in customer who may be able to be upsold to other products in-store.

 

2018 is going to be yet another record-setting year for ecommerce sales. As the marketplace continues to grow, these trends are likely to define the biggest ecommerce successes.