How to Build a Smart Small Business Website with Strong CTAs
Building a small business website is a necessary part to growing a company in this day and age. Websites act as a 24-7 sales resource, attracting new customers and closing sales without the business owner having to lift a finger. That said, so many small businesses across Canada and the United States don’t have websites, which limits their customer base and reduces their revenue potential.
According to a recent report, only approximately half of all small businesses have an updated website. That’s difficult to hear, especially when more than 62 percent of consumers say that they won’t consider purchasing from a small business if they can’t find information about them online.
Don’t make the mistake that other small business owners have made. Even if the products and services you sell have nothing to do with the online world, a small business website reaches customers in ways that offline marketing can’t.
Building a smart small business website begins with structuring web design around call-to-actions, otherwise known as CTAs. Aspects of web design such as navigation, text, images, video, animations, and others should work to qualify interest of the consumer and point them towards a CTA. By having strong CTAs, it more easily converts visitors into customers. With weak CTAs, a website is going to have limits to what it can accomplish.
CTAs can come in many different formats, including graphic buttons, text links, and more. It’s important not to populate an entire page with multiple CTAs. It’s also important to qualify interest from the consumer. For example, text-based content and images should be relevant to what the user is searching for. If a visitor has been brought to your website from a search engine, the keyword they initially searched for should lead to quality information from your site. Everything you do on a website should be done to get the user to click on a CTA and convert them to a customer.
For small business owners who attempt to build a site on their own, there are many mistakes that can be made when creating a small business website. Failing to embed the proper keywords, not knowing how to appropriately point to CTAs, overloading a site with images or text, and not including mobile responsiveness are some of the key mistakes business owners make. To avoid this, it is possible with a little research.
There is admittedly a lot to consider when starting a small business website and the best advice we can give, especially to anyone who doesn’t know where to begin with web design, is to find a web design company or web designer who knows their stuff. An expert web designer will be able to advise on the different aspects of building a site and what is most appropriate for your venture. Depending on the category of business you are in, some design strategies may be more appropriate than others and the same can be said about finding the most effective CTAs.
Customers value small businesses with websites. Small business owners who forego creating an online presence with quality web design are missing a big opportunity. Hiring a web design company to assist helps to make the most of a company’s time and effort. Consider a small business website today and see the rewards of tapping into a new marketing channel.