Is this the Future of the Web – a Discussion

 Imagine what web design would resemble if it did not have to adhere to the limitations of pages. In theory, that would leave consumers with more creative, intuitive browsing experiences and designers with much more freedom to build satisfying content.

 

Page-less design is not that far off and if web designers continue to nudge the industry in its direction, it just might make for the future of how websites are built. For one, a big advantage to web design with no limitation of pages is that it lets the story of the page develop naturally. Traditional web design has always fitted content to a square or rectangle. By doing away with pages, the story that is built on the page and the lead into a CTA can be more immersive, interactive, and natural.

 

From a company perspective, when this is done correctly, it means a higher conversion rate. For consumers, it means a more intuitive browsing experience. Today’s websites are filled with image sliders, top navigation, main bodies, sidebars, and that’s it. In many cases, there are pop-ups asking for your email even before you’ve had a chance to consume the page. No pages mean a web designer can effectively build under any style of visual infrastructure they want and in turn, consumers may be more successfully inclined to click.

 

Advances in HTML5, CSS, and JavaScript have all been typically built off of a philosophy of more interaction. Page-less web design does the same thing, potentially pushing web design into spaces it has never been before. Boxes, folds, buttons, and animations all have the opportunity to create more interaction and immersion from a consumer’s side, which may be the ultimate decider of what websites succeed in the future. In the past, it was all about looking good and creating an easy navigation. Today and tomorrow, browsing a website will be increasingly turning towards more of an ‘experience’.

 

All of this excitement towards a page-less landscape of web design, however depends on companies and designers to get us there. In the context of producing results, page-less web design is likely to boast higher conversion, higher clicks, and higher growth overall. The web pages with the lowest bounce rates also tend to be single page sites, which is thought to be because of the simple choices provided and the effectiveness of a single page of content that flows. Page-less design that focuses on creating an experience has the potential to lower bounce rates similarly. Even on devices where responsiveness are required, these types of designs more easily adapt to a multitude of different screens

 

For a better idea on what is meant by a page-less web design, think about how mobile apps function on a smartphone or tablet. Apps that are built well carry with them content that can easily be scrolled, interactive elements that heighten the user experience, and intuitive navigation. The way apps are developed today is precisely how web design may be built in the near future.

 

Though it may require more work behind-the-scenes to get it up and running, at the end of the day, it will help generate leads, build your customer base, and ultimately sell more products and/or services. The companies that are able to go beyond what’s standard and produce something truly unique are likely to see big rewards.

Contact us at 1-877-283-1831 or Via website if you need more information.