4 Amazing Ways to get more Traffic to your Website

 Inevitably every website owner eventually comes to the question, “how can I get more traffic to my website?” After devoting countless hours into setting up a site and tweaking everything to your preferences, sometimes the answer is not so clear on how to actually get visitors. Much like setting up a physical storefront, just because you have a website does not necessarily mean it will find its clientele. For other websites, maybe they’ve been able to see steady growth for months and then see numbers begin to fall or growth begin to stagnant. Generating traffic is key to online success and to ensure that those numbers continue to increase, here are four amazing things to try.

1 – Using Facebook, Instagram, and other social media to run ad campaigns

 Advertising on social media used to be a lot less expensive however due to changes in algorithms, the most effective way to engage with consumers on social media is to use paid ad campaigns. Creating targeted campaigns to reach specific subsets of the population on social media has shown promising results. Via the 1.65 billion monthly users currently on Facebook, there is plenty of opportunity to reach new and past customers with an ad campaign. If you’re targeting a younger audience, know that among the 500 million monthly active users that Instagram has, approximately 73 percent of these are under the age of 35. There may be other social media sites you wish to advertise on, including Pinterest or Twitter. Do research into where the most likely place is to find your audience.

2 – Using SEO so that customers can actually locate your website

 Customers search for millions of products via online search engines every day. If your website is not showing up in search results, you could potentially be missing out on a ton of customers searching for products or services just like yours. Search engine optimization (SEO) employs a number of strategies to get a website ranked as high as possible in search engine results, ensuring consumers see it and thereby increasing the qualified traffic led to your pages. Approximately 35 percent of search results end in the consumer selecting the first result that comes up. The closer a site is to first, the more likely they are to see significant traffic from these search engines.

3 – Using influencer marketing to build relationships for new audiences

 Use the built-in audiences of influencers and relevant business partners to recommend your website to them. There are accounts on YouTube, social media, and in the offline world with huge audiences to themselves. There may be opportunity to pay an influencer a fee to advertise your website and/or to provide them with a sponsorship for a video. According to a recent Nielsen survey, more than 92 percent of customers stated they are more likely to use a recommended product from a voice they trust than any other form of advertising. The key is to ensure there is a relevant connection and that it is not simply a random pairing. Research bloggers and social media accounts that may be willing to feature your products or services.

4 – Use contests, giveaways, and fun promotions to drum up interest

 To increase website traffic, capitalize on the users that you are already attracting and generate some excitement with short-term promotional activities. Participate in a viral contest, promote a giveaway, or use other rewards to provide incentives to buy and return to your website. There are several apps out there that will allow you to easily embed giveaways into landing pages or blog posts. Share via social media and use the opportunity to employ CTAs to turn visitors into long-term buyers.