Using Video Marketing and Video SEO Strategies to Maximize Customer Exposure
We are living in the age of video marketing and video SEO, both critical components to consumer-driven marketing strategies. As more brands across the world are jumping into video marketing, the ones who are already deeply embedded into video SEO are seeing major benefits.
By producing high quality videos released regularly throughout a campaign, video content has been shown to be far more effective than text-based search engine optimization at qualifying and converting the consumer. If your business has not already launched some form of video promotional content, now’s the time.
When it comes to video production, quality, quantity, and release schedule are all equally important. To receive the best ROI, video SEO techniques need to be employed. When applied correctly, video SEO marketing can help get more eyes from social media, YouTube, and other platforms.
Even though the video content is what we are talking about here, text-based descriptions are still key. Search engines cannot appropriately interpret video content to classify it in a searchable format. Therefore, search engines depend on text to describe the video for them. By using text to describe and transcribe what is happening in the video, it allows consumers using search engines to find the video. This is a key aspect to the search engine optimization process.
The next step in the optimization process is in getting your video marketing out on the relevant platforms. Be it YouTube, Twitter, Facebook, Instagram, Snapchat, or some other search engine, the video should be uploaded as needed to relevant social media and search engine platforms. When uploading these videos onto these sites and even onto your own website, it is key to ensure all the relevant textual information is filled in, such as titles, descriptions, meta data, and more. From there, consider the different opportunities you have to promote the video, such as embedding it into blog posts, referencing it on social media, and more.
Throughout a video marketing campaign, performing A/B testing can provide a true measurement as to the success of a given video SEO strategy. For example, you may find external factors influencing how effective a video is at maximizing conversion. Titles, thumbnails, and more can significantly impact engagement. If a video is not catching a consumer’s attention, they are unlikely to click on it and may go over it completely, seeking information elsewhere. Be sure to evaluate KPIs and adjust accordingly until the desired result is achieved.
The last thing that we care to mention when it comes to building effective video marketing and video SEO is to keep things as brief as possible. There’s no reason to create a ten-minute video when a two-minute video will do. That said, if you truly feel a length is justified, cutting down things beyond what is reasonable doesn’t work either. Note that, in some categories of business, long video actually perform better than short ones. That said, be sure to consult with your video marketing company prior to deciding on a defined length.
Video marketing in 2018 continues to be a growing trend. Speak with a video marketing expert today to gain insight on how you can better engage your clientele through video SEO and within a matter of weeks, see profits maximized and greater exposure achieved!
