How to Buy, Sell, and Market in a Global and International World
Digital marketing trends in local and regional marketplaces are just as important today as those affecting the global landscape of small businesses and corporations. Today, setting up a website can get a brand seen by visitors from across the world.
This way, buying, selling, and marketing product and services in a global setting suddenly becomes a lot harder than advertising in the local papers. The more that businesses are aware of the global online world and its influence on buying and selling, the more advantaged that business will be. If you’re selling online, here’s what you need to know.
Those customers who buy locally may come to your business having seen its physical location while walking or driving by, maybe from a friend’s recommendation, and/or from having seen one of your products in action. From an international standpoint, customers are more accustomed to come to your site through search engine rankings, social media posts, online ratings or reviews, and/or influencer-based recommendations. Appealing to such a wide range of people involves knowing what keywords to target with SEO strategies and getting more involved in designing a high-conversion, high-ROI website design.
The fact that a small business website is now competing with sites from all over the world means everyone is upping their game. Those who are most effective at engaging with customers are the brands who are winning big. What works in one region might not work in another. In terms of digital marketing to multiple territories, there is rarely a single all-encompassing solution that can be applied successfully across the board. Thus, digital marketing on a more global scale should involve more research into strategies that work within their defined territory. For example, certain characteristics in a region may make a product or service highly successful. Take that some product or service and input it somewhere where those same characteristics are not present, and it will be unlikely to see the same success.
One of the main pieces of information you want to gather from multi-region research is how consumers buy. In some areas, setting up an eCommerce site is all that might be required. In other places, they may be more inclined to search social media or visit a physical location. Knowing where to invest money and where a digital marketing strategy has an advantage is key. Also, do keep in mind that in many locations, consumers continue to use the internet predominantly on their smartphones. Designing a campaign that requires a desktop or laptop screen size and that is not mobile-first is not recommended. Digital marketing needs to be adaptable to smaller, portable screens and aim its strategy to mobile above desktop.
The last point that we wish to make as it pertains to how to buy, sell, and market in a global, international world comes down to how to close the sale. Some sites will attempt to close right there on their eCommerce platform, while others will direct them to a local representative to handle it. A consumer online may be invited to call in and make an appointment, or be presented with another scenario where they are required to complete a non-site task. In each region, a small business website should establish a healthy sales funnel, complete with a strong close.
By creating small customizations to different regions, websites’ products or services can see success across their local region and around the world. Though competition is fierce, the rewards are high.
Contact us or give us a call at 1-877-283-1831 if you need help with your business online
