How to do SEO for Multi-Language Websites
Multi-language sites presents a number of challenges when it comes to search engine optimization. Thankfully though, with an experienced SEO expert as a guide, one can navigate through with no issue. Instead of attempting to combine multi-lingual SEO and international strategies on your own, consider hiring a search engine optimization marketing company who knows their stuff. By successfully targeting SEO on a global, multi-lingual scale, the rewards can be huge!
There are many content questions one must ask themselves when operating a website with multiple languages at play. For example, countries where multiple languages are spoken, languages spoken around the world, and individual languages per country each presents their own issues. The decision on how to approach multiple languages should be made as the site is being built. A brand needs to decide whether they want to target multiple languages within the same country, multiple languages globally with no country of origin attached, or multiple languages in multiple countries.
A country like Canada is a good example of a multi-lingual country as both English and French are spoken here. For a Canadian website, one wants to geo-locate their domain, and then develop content in both English and French with this domain in mind. In the code behind a site, a web designer should have things formatted appropriate for a multi-lingual site. Let’s say one is not targeting any specific country or multiple languages in general. This is much evidently much easier to handle and is something that should be discussed with one’s web design company. Multiple languages in multiple countries is the most complicated option however an experienced web designer should be able to successfully format the needed code, including location and language settings, country-specific subfolders, hreflang tags, and relevant links.
How to do SEO for multi-language sites ultimately comes down to the code behind it. Be sure to advise the web designer of thoughts on multiple languages. They may be able to offer some suggestions. Though they are in the minority, some multi-lingual sites develop unique content in each language to serve as a search engine optimization strategy. Then, there are other sites who merely translate. Depending on the category of work and the languages available, an SEO marketing expert may recommend one option over the other. At the end of the day, it does take someone rather skilled to be able to successfully develop and implement international SEO and multi-lingual SEO techniques. The best way to ensure that you’re putting the right foot forward is by selecting a marketing partner who knows their stuff.
Unlimited Exposure is a premiere multi-lingual marketing firm in Toronto, Ontario. Specializing in SEO, SMO, and internet marketing, the company has worked on countless sites, offering affordable, competitive pricing and working to produce fast results. As a trusted company with numerous clients throughout the GTA, we understand the challenges of multiple languages. We are happy to help our clients navigate search engines with multi-lingual setups. If you have a website that you would like to build a multi-lingual platform for or are seeking a multi-lingual marketing strategy, please don’t hesitate to get in touch. We would be happy to have a representative answer any questions and provide some insight on how to move forward.
