5 Video Marketing Statistics to keep in mind for the rest of 2018
Say goodbye to the rule of text-based content marketing. Video marketing is growing at a feverish pace and the effectiveness of it as a digital marketing strategy is undisputable. Digital marketing companies are spending thousands upon thousands of dollars on video marketing because there’s strong evidence suggesting it could be the ‘next big thing’ in the online space.
The ultimate battle between Facebook and YouTube
Video marketing was once synonymous with YouTube however today’s landscape of video consumption has included Facebook Video as a very close second player. Every day, more than eight billion video views are generated on Facebook. There are even some who argue Facebook to be a more effective video marketing ad platform than YouTube. There are advantages to promoting videos on both platforms. Any company who wants to dig into video marketing ought to use both platforms to reach a broader audience, more detailed analytics, and to cross-promote.
Instagram Stories has overcome Snapchat in popularity
Instagram Stories duplicated much of what the appeal of Snapchat was and actually accumulated a bigger audience than its competitor. Now, Instagram Stories has more than 250 million daily users, compared to Snapchat’s 166 million. Create engaging Instagram Stories to reach followers’ home feeds in a way that other platforms can’t provide. Expect to see more businesses take up Instagram this year.
Twitter’s video content numbers are growing
Most people have written off Twitter as old news. Surprisingly though, it’s a platform that continues to hold strong for video marketing. Video content on Twitter is consumed by more than 82 percent of its users. As a key feature of the social media platform, Twitter is planning to launch a live broadcasting component later this year, similar to Twitch. Twitter could potentially have a comeback in 2018, with live 24/7 video as its saving grace. Time will tell!
Email marketing videos are a great way to shorten communications
Email marketing campaigns are a key component to successful eCommerce marketing this year. Instead of writing long texts, keeping things interactive and incorporating video is a perfect mix for email marketing. Product reviews, promotional videos, embedding a customer testimonial, and more can be used as informative CTAs to qualify the interest of consumers. Though some marketers may advise against using video in email marketing, used strategically, there are some very interesting ways to use it.
Interactive videos and storytelling can make all the difference
Marketing campaigns that go beyond simply trying to make a sale and that actually foster connection with its audience are those that succeed. Emotional stories and humour make for effective video marketing. Creating memorable ads that work outside the box can also be appealing enough to move the needle. If not already, consider using storytelling and interactive components to bring in consumers into who you are as a brand, product, service, etc.
Unlimited Exposure specializes in video marketing In Toronto Through the use of numerous strategies, we build compelling content that equals revenues. Creating a successful video marketing strategy should find a way to stand out and get attention. Stay ahead of the competition by capitalizing on a growing demand for video consumption. Moving forward in 2018, video marketing is going to be a huge part of online marketing and as a premiere Toronto marketing company, we are proud to be at the forefront.
