The Ultimate Guide to Building an eCommerce Site for Newbies

Using eCommerce to reach online shoppers has allowed multi-national corporations to increase their revenues in big ways, small businesses to find their way into a crowded marketplace, and has provided consumers with lower pricing, better products, and more favorable terms.

 

For newcomers to the eCommerce game, there is certainly money to be made. Since 2012, eCommerce companies have generated hundreds of billions of dollars in annual sales.

Though it might seem easy to take a bite out of that, the competition is fierce. To get a piece of the pie, an eCommerce site needs to be intelligently designed, incorporate key CTAs, be optimized towards mobile platforms, and must make it an ongoing priority to expand.

 

The first step towards eCommerce success is in partnering with a marketing company who specializes in eCommerce. Unlike other industries and forms of marketing, eCommerce marketing is its own beast and comes with some unique requirements. When you hire an eCommerce marketing company, they should know what CMS to partner with for an eCommerce store and what metrics to track in order to see what’s working with consumers.

 

For beginners making their way into the eCommerce space, invest the time to consider how to optimize the store for search engines. Imagine having a unique product page for each item. Imagine the advantages of having consumers find unique products in your eCommerce store from search engine searches and high search engine rankings.

 

It also bears mentioning that paying attention to how other eCommerce sites operate can provide insight into how to build your brand. For example, many eCommerce stores come with unique product names, short-tail and long-tail keywords embedded in the descriptions, photos, and video marketing which may include promotional content or product tutorials. There are seemingly an endless list of strategies to employ in building the ultimate eCommerce site.

 

To maximize success and revenues, an eCommerce site must find its audience and understand the brand it is selling. There are some sites who specialized in discount pricing, deals, and low pricing. There are other sites who specialize in high-tech items at higher price points. Knowing what kind of marketing communications to develop and which CTAs to employ to successfully build an audience involves knowing the advantages you have over competitors and what makes your products more appealing than the next store’s.

 

It’s a challenge, yes, and it always will be. The eCommerce industry is highly competitive however there are ways to find a niche and to build a successful company. By partnering with the right marketing company, ideally, you will find where that niche is and how to capitalize on it.

 

Unlimited Exposure has overseen the development and launch of numerous eCommerce companies over the years. In our time in eCommerce, we have seen some of the biggest mistakes eCommerce entrepreneurs can make and have seen huge successes from sites that have generated hundreds of thousands of dollars in return. By partnering with Unlimited Exposure, we can provide assurances that your eCommerce store will be presented just the way you want it. Working closely with social media marketing, SEO strategies, and online marketing, the most advantageous opportunities for growth can be built on. Achieve long-term growth that establishes your eCommerce site as a leader in its category.