How to Create a Basic Content Marketing Plan for your Business
Content marketing has been a strong strategy among marketers seeking to build audiences. As popular as content marketing has been in recent years, not all pursuing it do so effectively. Developing an effective, basic content marketing plan involves many different components. Before you begin jumping into creating amazing content for your website and social media, here’s how you lay the groundwork for a small business content marketing plan that works.
The first step you want to take is in doing the research to know what content is most effective with the target audience. In some cases, it might be a combination of video and text-based content marketing. In other cases, it may be only text, or it might be only short-form video. It can be different for everyone and working with a content marketing company, they should be able to point you in the right direction. After it is decided upon what form the content is to take, next, we need to decide how much of it you need and the release schedule. Let’s say, you’re aiming for a six month time frame. According to a six-month time frame and releasing one blog per week, that should mean coming up with the exact number of how many are needed. Define the exact number of blogs, videos, photos, and other content that will be needed over the course of the decided-upon time frame. From there, you can begin filling in the titles for each blog and what the subjects covered will be.
When creating a basic content marketing plan for your business, a hugely important piece of the puzzle is in getting the content right. After you know how much content you need, it’s time to decide on what to write about, which subsequently should be judged by how relevant it is to your audience. Make it relevant to your business and to your audience, writing on subjects associated with your brand and the people consuming the content. Beyond having the content be relevant, it should be useful. Provide the reader with something they can’t find anywhere else, and make it unique and informative. The content might be a series of how-to articles, advantages of a certain product or service, or perhaps a revealing look at certain aspects of your services or products that the reader might not be expecting. There are many different ways to approach relevant, useful content so be sure to give it some though.
The last part of putting together a basic content marketing plan is in knowing what marketing goals you are trying to accomplish. This might be to increase the amount of visitors to your site, to increase conversion rates, to sell a certain amount of specific products, or something entirely different. By knowing what the goals you are chasing, the more likely you are to reach them.
Throughout a content marketing release strategy, you can also use analytics and site data to judge whether your content marketing is working or not. Along the way, there may be changes. There’s nothing wrong with that. Even the most experienced of marketers may have to adjust throughout a campaign to maximize the results they are looking for. For more information on how to build the most effective content marketing for your small business, contact Unlimited Exposure today to speak with a representative.
