Is Social Marketing worth the Investment or Are you Wasting your Marketing Budget – a Discussion
Digital social marketing produces results however the unfortunate caveat to that is that it does take time. Unfortunately, some businesses may not have the patience to see their investment grow. The question of whether social marketing is worth the investment or is a waste of money is a very common question among small business owners and those new to the digital marketing game. As a company involved in digital marketing and having seen the results it can produce, here’s what we think about the ‘investment’ that is social marketing.
To begin, large corporations throw hundreds of thousands of dollars at social marketing hoping that something sticks and in large part because of the amount of money being invested, the results are sizeable. For smaller companies however, social marketing budgets are going to be a lot smaller. That is not necessarily a bad thing either. It only services to challenge social marketing companies such as Unlimited Exposure to stretch this investment to the maximum. To be clear, a website does not need hundreds of thousands of dollars in social marketing to get hundreds of thousands of dollars back. If one knows how to successfully create and maximize the potential of a sales funnel, and if the lead generation is strong, there’s no limit to what a smaller budget can achieve.
Secondly, those who do social marketing well recognize that it’s not just one single factor that promotes whether a given strategy works or not. Social marketing has many moving parts and those successful at it will know how to make the most from these different components to ultimately produce the desired result. Even focusing on something specific like a social media channel such as Facebook will still require a marketer to ensure that an ad placed has the infrastructure in place to deliver a sale. For example, even with an effective Facebook advertisement, there may be several places along the sales funnel where a potential customer could be lost.
Thirdly, social marketing is all about an investment returning an equal or greater investment. Though your goal might be likes, clicks, shares, and more, the dollar amount you put in should reap enough reward that it justifies it. If social marketing is not increasing business in substantial ways, it’s likely not a very successful strategy or the goals you are driving towards are not those that will deliver profitability. When it comes down to it, social marketing is about increasing revenues for the target site. Comments, liking, and sharing is important, yes, however the bottom line is sales-based. To be successful with social marketing, one should be able to take all this activity and angle it towards sales.
Examining these three points, when we think about whether social marketing is worth the investment, we evidently agree that it is. However, you need the right strategy and the right social marketer to oversee it. How to build a social marketing strategy does not involve simply throwing money at it, expecting it to perform. In time, the rules change and a smart marketer will know how to maximize existing resources to successfully change a strategy.
When getting involved with social marketing, it’s integral to work with a company who knows their stuff. Unlimited Exposure employs high performance, adaptable social marketing strategies to deliver big results. Call us today to see higher revenues and tap into our expert-level marketing machine.
