Is Email the Missing Piece to your Successful Marketing and SEO Plan – why it might be!

Is Email the Missing Piece to your Successful Marketing and SEO Plan – why it might be!For multi-national retail giants, some of the biggest brands in fast food, and the world’s biggest companies in consumer goods, email plays a huge role in their success. For smaller businesses looking to gain market share through content marketing and SEO, email may have equally promising ROI as social media. If you know how to implement a successful email marketing campaign, chances are your brand is going to be well-served to fight even the biggest of its competitors.

 

Ignoring the reach of email can be a big mistake for marketers and SEO specialists. To connect to social media platforms, register for eCommerce, and in general, to use the internet, one must have an email. Though there are oftentimes much more attractive, trendy marketing strategies that we like to talk about, the effectiveness of an email campaign has not diminished over time. Just as reliable as ever, email has the potential to pull back in past customers and to increase revenues in healthy ways. If your focus is exclusively on content marketing and SEO, and there are no efforts being made to engage in follow-up marketing through email, you might be limiting your success.

 

How we think of it is simple. Business marketing of any variety is about, first, getting eyes on your brand and, secondly, securing a sale. Search engine optimization (SEO), content marketing, and social media marketing work great at driving awareness and attracting attention. They don’t always necessarily guarantee conversions however. In a competitive landscape, you need those conversions to survive. Email marketing might be a way to increase conversions in a very cost-effective, scalable way. All you need is a growing list of email addresses from current or past customers, in addition to the emails of anyone who has signed up to your newsletter or marketing emails, and you’re off and running!

 

Let’s look at the facts. In terms of ROI, a 2016 study revealed paid search marketing to generate a 25% return, direct mail a 27% return, social media marketing a 28% return, and email marketing a whopping 122% return on investment. In the United States alone, you have some 250 million email users. Needless to say, email is widely used by consumers and when businesses capitalize on an email user’s qualified interest, there exists the potential to generate some major sales. A prior study conducted in 2015 found that, on average, email marketing generated up to $38 in revenue for every dollar that was spent on it. Ultimately, all of this further supports email as a necessary piece to every website’s marketing strategy.

 

Email marketing establishes a distribution channel through which information can readily pass through. By having a built-in audience who wants to engage, connect, and share your content, email can be used to promote content, social media strategies and promotions, and more. Direct to the consumer, there’s the opportunity to push out promotional deals, event promotion, special offerings, and more with ease and regularity. As long as the interest of the subscriber is there, a website can successfully promote and tailor said promotions to the receiver’s needs.

 

As an expert Toronto marketing company specializing in SEO, content marketing, video marketing, eCommerce, and more, we know the value of email marketing. Contact Unlimited Exposure today for more information on the value email marketing has in supporting content marketing, SEO strategies, and long-term online success.