9 Tips for Writing SEO-Friendly Content Marketing

9 Tips for Writing SEO-Friendly Content Marketing Content marketing is all about writing SEO-friendly copy that will engage readers. Creating effortless SEO-friendly content marketing is an art and a science. It could take months to master it and throughout that whole time, as SEO trends and strategies change, your whole approach may have to be uprooted. Thankfully, there are some basics to hang your hat on, ensuring you maximize every opportunity to produce the most effective piece of content possible.

 

#1 – Highlight Key Info

 

Before setting out to write content marketing, have bullet points of key information. Prioritize that information into an easy-to-read format. Also, providing the most important info towards the beginning of an article is recommended, ensuring the reader gets what they expect early on.

 

#2 – Use Headlines and Subheadings

 

Headlines and subheadings are a great way to break up content, keeping it easy to read for anyone browsing your page. Content marketing should be able to be scanned quickly and easily. Informative, click-friendly headlines help keep flow, engagement, and interest high.

 

#3 – Limit Unnecessary Detail

 

Be concise when you write. If there are sentences that don’t mean a whole lot and that can be taken out, remove them. Focus on the information and details that matter, and cut out anything that doesn’t.

 

#4 – Build Paragraphs small

 

SEO-friendly content marketing is not an academic paper nor is it a novel. Paragraphs should be kept short and to the point. Preferably, have one idea per paragraph. Break up more complex ideas into shorter paragraphs of two to three lines for greater effect.

 

#5 – Animations, Graphics, and Creativity

 

Content marketing today is using all sorts of tricks to keep the reader engaged. Placing animations, images, and video to support the information being discussed works wonders. Including creative captions on images and video is also a strategy widely practiced.

 

#6 – Minimalist white space

 

Break up content with white space. Walls upon walls of text are not always engaging, especially for the growing audience online that is used to shorter paragraphs. Don’t hesitate to use elements of white space to better separate individual lines as well as the paragraphs themselves.

 

#7 – Use your ‘Active Voice’

 

An ‘active voice’ is easy to read and simple to understand. When writing, don’t state your points passively. Be confident. Be direct. An active voice will help keep the audience engaged and make them feel as if they’re talking to someone in conversation.

 

#8 – Using bullet points

 

Bullet points are great at highlighting paragraphs that may be better delivered in a list format. If information is best delivered through a list, using short bullet points is great for scanning. Be careful not to overuse this type of list as it will limit its effectiveness.

 

#9 – Don’t be Afraid to use Large Type

 

Techniques such as large type, bold text, and more can help keep the eyes scanning your page for information. By manipulating font, you can also draw attention to keywords and ideas you want emphasized.

 

If you are interested in developing SEO-friendly content marketing for your site, please visit Unlimited Exposure today. As experienced Toronto website optimization professionals, we know the ins and outs of producing sales, revenues, and ROIs off of effective content marketing strategies. Instantly see better conversions and higher engagement when you partner with Unlimited Exposure. We are the experts in digital marketing!