How to Use the Digital World for Event Marketing
A decade ago, doing digital marketing for events in Toronto, Canada successfully may have been as simple as creating a Facebook Event and spreading the news. Today, things are a lot more complex. Thankfully, the rewards are there to be achieved. Tech has allowed brands to promote events in ways that would have cost $1,000s decades ago. Build events like seminars, promotional events, group meetings, concerts, speaking engagements, and all sorts of event fun through social media, website SEO-driven strategies, and more. Here’s how!
Email Marketing Blasts
Email marketing is a much-needed component to any site’s and brand’s marketing plan. Email blasts can be used to spread word on an event. That said, email marketing should be built off of getting regular customers, fans, and visitors to subscribe. This is not marketing spam. This is email marketing to a targeted client base that is already interested in your brand. Blasts specific to events marketing are known to have an average open rate of 30 percent. The percentage of people from there who actually make it out to your event is going to be similarly minimal. That said, email blasts are a necessary part of using every opportunity to promote.
Social Media
Any digital event marketing should be centered on a social media strategy that gets the word out. With more than 92 percent of consumers willing to follow a recommendation from a family member or friend, this is a great opportunity to use social media to use your followers to promote to their family and friends. Consider inviting friends’ lists and encouraging followers to invite friends, using targeted ads to amplify your event marketing, creating a video marketing highlight reel from past events to share and promote on social media, and cross-promoting across different platforms.
Making the Value and Purpose of your Event clear
Throughout all of this promoting and marketing online, it’s always important to keep in the back of your mind the value proposition of an event. The audience who engages with your brand’s marketing messages should know what it is you’re promoting, why your event is important to them, and how them being at your event will be of value. Remember, when your marketing is able to create enough value in the mind of the audience, they will be more likely to engage with your event. Be detailed and strategic with your marketing, and build interest.
Email marketing, social media, and establishing the value proposition are three key strategies in successfully using the digital landscape to attract an events audience. There may be additional opportunities to promote your event online, including partnering with influencers, getting your event into different events calendars, and tapping into local classifieds. These are all techniques that may work for some. Consider hiring a digital marketing company, if you do not have one already, to help guide the financial investment for events marketing. That way, you can ensure you are making the most of the opportunities available to you out there.
To learn more about using digital marketing to promote your event, please contact a representative at Unlimited Exposure. As a premiere Toronto digital marketing company, we can direct your brand towards tactics that will garner attendance and help produce real results!
