5 Basic Ways to Publish and Promote your Content Marketing
Learn how to successfully implement a content marketing strategy and maximize the opportunities out there to promote. As digital marketing specialists, we’ve been publishing and promoting content marketing plans for years, and with great results! Here are five things to keep in mind when publishing and promoting content marketing on your website and sharing platforms. By utilizing these five basic strategies, help bring in more potential customers.
1 – See your Content from the Perspective of the Audience
Search engine optimized content should always be written for the audience first and not the search engines. If it resonates with the audience, believe us when we say it will show up in your analytics and it will have a positive effect on your search ranking. Google’s algorithms actually penalizes those articles that are a little too focused on search engines and keyword inclusion.
2 – Create Content that is Relevant for Months at a time
As important as timely articles are, creating content that is going to be relevant six months, a year, and two years down the line is oftentimes the most valuable. Via this content, equity slowly builds creating more value as the months roll by. Creating this type of content also allows you to potentially re-publish with new or updated information at a later date.
3 – Set a Consistent Publishing Schedule
To successfully establish an audience, one must develop a relationship where they can count on you to post content consistently. Set up a regular publishing schedule – i.e. every Wednesday, as an example – and stick to it. Be it a daily, weekly, or monthly schedule, if you can set an expectation and come through on it, you’re likely to see visitors return to your page regularly.
4 – Write Long-Form Content that can be Easily Read
Posts that average between 1,500 and 2,000 words receive the most traffic on the traffic. When building this type of long-form content, be sure to break it up. Writing long blocks of text won’t win you any fans. Be sure to include headings and subheadings, images and video if/when appropriate, paragraph breaks, bullet points, numbered lists, and whatever else to make an article like this more digestible.
5 – Promote, Promote, Promote
Even if your content is gold, when no one knows that it exists, it’s not going to get any looks. Paid and non-paid advertising via social media gets the word out, and provides readers the chance to interact with the content posted. Facebook, Twitter, Instagram, Snapchat, and more are just the beginning. Finding relevant sharing platforms is a huge part of the publish-and-promote process of content marketing.
This is the Beginning of your Content Marketing plan!
Content marketing strategies are a great way to help build an audience and to contribute value to your brand. Capitalize on the services or product you’re selling with high quality informational content that keeps fans coming back for more. As one of the top marketing initiatives of the decade, content marketing has helped thousands of new and established brands gain market share. By following these five content marketing tips, attracting attention to your business should be no problem.
For more information on how to publish and promote a content marketing strategy, contact Unlimited Exposure today. We will assign a qualified expert content marketing strategist to your brand and ensure you’re provided with useful, relevant strategies to grow your business.
