How to Build a Smartphone-only, Mobile Marketing Plan to Win
Critical now more than ever, a mobile marketing strategy is an efficient way to succeed in the marketplace regionally, nationally, and internationally. Today, there’s more than 50 percent of eCommerce customers shopping on mobile platforms, and more than half of online searches are done via smartphones and similar mobile devices. Any small business eCommerce site should have an aggressive smartphone-only mobile marketing plan to increase sales, revenues, and profits.
Digital media consumption is continually shifting towards mobile and handheld devices. A decade from now, the amount of users on smartphones and similar devices will be even higher. Yet still so many eCommerce platforms are still not adaptable to mobile platforms. That is an immense mistake! Consumer preference is to shop easy. When they tap into your eCommerce platform and see there is no mobile-only version, they will in all likelihood leave and go to a direct competitor. Thereby, the first step towards successfully interacting on smartphones and mobile marketing channels is to ensure your website is mobile responsive.
Next, developing a smartphone-specific mobile marketing eCommerce plan is needed. After launching mobile applications and mobile sites, eCommerce platforms have seen customer engagement grow significantly. Customer retention also sees an increase with mobile strategies, such as Mittal who improved their retention to 92 percent following the launch of their mobile application strategy. To succeed in eCommerce, a mobile-only marketing campaign is crucial to today’s success and tomorrow’s success.
Why mobile-only marketing is so important is because this is where consumers are. In order to reach consumers, mobile is where you need to target. That means, paid mobile ads, organic SEO-driven mobile presentations, social media marketing, and more. Mobile pages should be easily accessible, content should be easily read and shared, product presentation should be mobile optimized, and the cart checkout sales process should be crafted with mobile consumers in mind.
As the years go by, less and less people are going to be using their laptops, desktops, and non-mobile devices to shop eCommerce. As the eCommerce industry grows, it’s going to succeed in large part thanks to the increasing size of the mobile audience. How to build a smartphone-only mobile marketing plan is an exercise in optimizing every aspect of your digital presentation for mobile users. Any time you are presenting content, a new page, or a new product, examine it from the perspective of a mobile user. If it does not look appealing, easy to access, or sales-friendly, a change is needed.
Mobile-first marketing is a growing trend among marketers in the last few years and for the reasons we mentioned, it will likely be the way forward in how digital marketing is presented. Every day, millions of people across Canada, the United States, in the UK, and internationally are using smartphones to search, browse their favourite websites, engage in social media, and buy eCommerce. Year after year, there is increases in how many people are using smartphones, how many sales mobile eCommerce is making, and how the mobile user experience is all the more important. As one of Toronto’s top eCommerce marketing companies, this is what we pay attention to.
For more information on how to build a smartphone-friendly mobile marketing plan, speak with a representative at Unlimited Exposure today. We would be happy to recommend some options on how to maximize eCommerce success in your corner of the market!
