Increase Sales with these 3 eCommerce Marketing Facts
Digital marketing and eCommerce is a landscape in constant shift. To maximize sales, acquire more qualified leads, and convert visitors into buyers, it takes great finesse and attention paid to the latest trend. As eCommerce marketing stands in today’s marketplace, these are three eCommerce marketing facts we want to share that can help identify how to target success in this category.
Fact #1 – No Customer is Just a Number
Personalization in eCommerce wins big. Consumers expect it in this day and age. They’re not just a number. They expect a friendly, personalized service and communication that appeals to who they are as people. Personalization can be acted out in many ways in marketing. Personalized eCommerce email marketing campaigns have shown to be 26 percent more successful than the non-personalized alternative. Something as simple as including a personalized subject line will ensure more people see your marketing messages. Using things like the customer’s name in an email, mentioning previous purchases in marketing messaging, and incentivizing consumer participation in brief surveys as a means of acquiring consumer info are all key personalization strategies.
Fact #2 – Social Media is a Great Source for eCommerce Sales
Every eCommerce marketing strategy should have a strong social media component included. Use social media to help shape your brand’s personality with unique, authentic messaging. Create product-specific messaging to attract consumers to specific categories of your eCommerce shop. Using paid marketing advertisements to attract qualified leads has also been shown to generate real results! Though paid marketing might not necessarily be a preferred route for some eCommerce companies, organic reach on social media has dropped by more than 50 percent on the last three years. Targeting paid ads on social media might be the perfect marriage for eCommerce companies looking to generate revenues instantly.
Fact #3 – Influencer Marketing will work wonders for your eCommerce Site
Influencer marketing is everywhere in 2018. Research has shown that people are more likely to buy a product when it is recommended to them from someone they trust. By selecting influencer marketing as a strategy moving forward, you can successfully build trust with consumers and it won’t break the bank either. According to a recent survey, businesses make roughly $6.50 for every $1.00 they spend on influencer marketing. Imagine your eCommerce site being promoted by an influencer who may have anywhere from 1,000, to 10,000, to 100,000 followers or more. All those people who may not have been exposed to your eCommerce brand previously are now made aware that you exist. Additionally, pick an influencer correctly, the return on investment could be even higher than what’s mentioned.
Increase eCommerce Profits building on these 3 eCommerce Trends
Regarding these trends and others, eCommerce profits can notably increase when one capitalizes on personalized messaging, social media marketing advantages, and strong influencer marketing campaigns. As algorithms and consumer behaviour changes, gaining success in the eCommerce space will depend on maximizing the opportunity and anticipating changes in the marketplace. At Unlimited Exposure, we can help guide your eCommerce site towards extensive short- and long-term success. The trends included in this article the ideal place to start.
For more information on how you can successfully build eCommerce sales, please speak with a representative at Unlimited Exposure today. As Toronto’s premiere digital marketing and eCommerce company, we have expert knowledge in eCommerce market strategies, advertising campaigns, and consumer communications.
