Social Media is something the World’s Biggest Corporations still Don’t Understand
Social media marketing is something that even some of the world’s largest corporations don’t always fully understand. As corporations, small businesses, and entrepreneurs continue to learn how to use social media, they may be sacrificing valuable dollars.
If customers are leaving negative reviews on Twitter, Facebook, YouTube, Snapchat, Instagram, and other social media applications, you may already be losing. This is the dark side of social media and it’s something that we all need to get a better grasp on.
Social media marketing is an excellent way to promote and build followings. The opportunity for customers to leave comments and reviews is integral to the success of a social media brand. When a given platform is not being adequately handled, negative comments can build up, creating negative brand reputation. Though this type of activity might not have a direct and immediate impact on your business, here’s why every company should learn how to control this avenue.
For new customers coming to your brand and seeing these reviews, comments, and complaints, they’re immediately going to associate the bad with the quality of your management, service, and product. If someone communicates a public comment about your brand, a social media marketing campaign that knows how to manage these complaints will respond, address the complaint in a timely manner, and ultimately provide a resolution. When no resolution is provided, these complaints are left to gather and guide the conversation about your business.
We live in an era where consumers have a lot of power in creating and guiding conversation about corporate brands. To this point, a single error by a social media account can have very serious consequences. Accidentally tweeting out an inappropriate message, seeing a post misinterpreted as racist and/or offensive, or mistiming a post can cost a corporation thousands of dollars. This has caused some companies to withdraw from social media altogether, citing the wide array of platforms in need of management.
Unfortunately, withdrawing participation from social media is not an option in this day and age. Any small company looking to expand or big company looking to maintain their market share, they must mobilize social interactions and social media platforms. How to do this is by having an expert-level social media marketer guide the creation of accounts, the sharing of posts, and handling audience targeting. As social media is always changing, it takes an experienced marketer to maximize the relevant channels and maintain consistent messaging across each.
Social media can foster positive conversation, initiate positive consumer behaviour, and streamline communications between your brand and the consumers. By communicating with customers, you create a personalized connection. It makes the customer feel heard and appreciated. This is not an easy task to do consistently however with the right social media marketer at your side, firms of any size can learn and adapt with the changing times.
If you are looking to build an easy, appealing, results-driven social media presence, please contact Unlimited Exposure to speak with a representative. Social media provides an amazing way to connect with customers and build brands at a rate that other marketing channels oftentimes cannot. Needless to say, the brands that have successfully used social media in the past decade have surged ahead in the market while those that have struggled with it have been a target for ridicule. Contact Unlimited Exposure today to begin your new social media marketing journey!
